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All Journal The International Conference on Education, Social Sciences and Technology (ICESST)
Anjani Intan
Universitas Pembangunan Panca Budi
Computer Science & IT Environmental Science

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The Effect of Service Quality and Promotion on Shopee Market Place Purchase Satisfaction (Case Study on Students of Management) Eva Nanda Wulandari; Fitri Ayu; Fina Ramasari Br Nasution; Frengki Jaya Putra; Anjani Intan
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 2 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i2.343

Abstract

This research is quantitative to answer questions about the influence of service quality and promotion on purchase satisfaction in the Shopee marketplace. Data collection was conducted by distributing questionnaires to 100 Shopee marketplace customers at Panca Budi University. The model used is Multiple Regression and processed using SPSS. The research results indicate that service quality and promotion together (simultaneously) have a positive and significant impact on consumer purchase satisfaction. Service quality has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The promotion has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The determinant coefficient, in this case, means that 82.5% of consumer purchase satisfaction can be obtained and explained by service quality and promotion.
Co-Authors Eva Nanda Wulandari Fina Ramasari Br Nasution Fitri Ayu Frengki Jaya Putra