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All Journal Jurnal Computech & Bisnis (e-Journal) Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Farrell Ionwyn Eduardo
Institut Teknologi dan Bisnis Sabda Setia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Determining the Priority Factors that Influence the Intention to Invest in Cryptocurrencies using Fuzzy Analytical Hierarchy Process Raymond Wahyudi; Nanik Linawati; Farrell Ionwyn Eduardo
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.281

Abstract

Cryptocurrency investment is a phenomenon that has gained popularity among Indonesian youth. However, the factors that influence their intention to invest in this digital asset class are not well understood. This study aims to identify and evaluate these factors using the Fuzzy Analytical Hierarchy Process (FAHP) method, which can handle uncertainty and ambiguity in decision making. The study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the theoretical framework, and considers six factors: social influence, financial literacy, facilitating condition, performance expectancy, effort expectancy, and hedonic motivation. The results show that social influence, financial literacy, and facilitating condition are the most important factors, while hedonic motivation is the least important. The study also ranks the sub-criteria within each factor according to their relative importance. The findings provide valuable insights for policymakers, investors, and educators in the field of cryptocurrency and blockchain technology.
Motif Ekonomi, Sosial, dan Psikologis dalam Keputusan Investasi Usaha Laundry Baru: Studi Kualitatif UMKM di Pontianak Barat Tukkot Hamonangan Immanuel; Farrell Ionwyn Eduardo
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2474

Abstract

Pertumbuhan industri jasa laundry di Indonesia menunjukkan peningkatan signifikan seiring perubahan gaya hidup masyarakat perkotaan. Namun, penelitian terdahulu umumnya berfokus pada aspek operasional dan kualitas layanan, sementara kajian mengenai motivasi investasi pelaku usaha laundry, khususnya dari perspektif ekonomi, sosial, dan psikologis, masih belum diteliti secara mendalam. Penelitian ini bertujuan untuk menganalisis motif investasi pemilik dan pengelola usaha laundry di wilayah Pontianak Barat. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif, melibatkan tujuh informan yang dipilih secara purposive melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa keputusan investasi didorong oleh kombinasi motif ekonomi (biaya operasional rendah dan potensi ekspansi), motif sosial (jaringan relasi dan pengaruh lingkungan), serta motif psikologis (pengalaman kerja sebelumnya dan persepsi stabilitas usaha). Secara teoretis, penelitian ini memperluas literatur investasi kewirausahaan dengan mengintegrasikan dimensi ekonomi, sosial, dan psikologis dalam konteks UMKM jasa, terutama jasa laundry.
Co-Authors Nanik Linawati Raymond Wahyudi Tukkot Hamonangan Immanuel