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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Fairness
Muhammad Roy Aziz Haryana
Universitas Negeri Yogyakarta
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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DOES PERCEIVED VALUE ACCOMPANIED BY SATISFACTION INFLUENCE GOJEK'S CUSTOMER LOYALTY? Muhammad Roy Aziz Haryana
JURNAL FAIRNESS Vol. 14 No. 2 (2024): Vol. 14 No. 2 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/fairness.v14i2.36607

Abstract

Technological advancements in business have significantly transformed the domains of business operations and finance, particularly in the context of customer loyalty towards online transportation services such as Gojek. This study addresses the challenges faced by customer loyalty amidst intense business competition and underscores the necessity for business processes to remain uninterrupted regardless of external conditions. The primary objective of this research is to investigate the determinants of customer loyalty, focusing specifically on value perception and customer satisfaction. Building upon the research conducted by Diallo, Diop-Sall, Djelassi, and Godefroit-Winkel (2018), which highlighted the influence of perceived benefits and positive experiences on customer loyalty, this study extends the theoretical framework to examine the interplay between value perception and customer satisfaction in the context of Gojek. Methodologically, the study employed a sample of 100 respondents and utilized Partial Least Squares (PLS) for hypothesis testing. The findings reveal that both value perception and satisfaction have a significant impact on customer loyalty towards Gojek in Yogyakarta. This study illustrates that Gojek's customer loyalty in Yogyakarta remains robust despite the prevailing competitive pressures. Consequently, it is imperative for Gojek’s management to continuously nurture and enhance customer loyalty irrespective of competitive challenges. Furthermore, the research contributes valuable insights for scholars in the fields of business and finance, particularly in the realm of customer loyalty research
Transformasi Digital dalam Manajemen Keuangan UMKM untuk Meningkatkan Daya Saing Muhammad Roy Aziz Haryana; Betanika Nila Nirbita; Syahida Norviana; Lu'lu'ul Jannah; Willa Putri Malinda Buchori
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v6i1.5934

Abstract

In reality, there are still MSMEs that are hampered and lack understanding in preparing financial reports, both manually and using the provided applications. The purpose of this community service is to increase MSMEs' understanding of the importance of good and correct financial management, train MSMEs in basic accounting records and preparing financial reports according to SAK EMKM, introduce and train the use of digital financial applications to increase efficiency and transparency, and encourage the adoption of digital technology in MSME financial operations to increase competitiveness. The methods used in this service are providing counseling, education, training (tutorials and exercises), and evaluating activities using questionnaires. Based on the implementation of the community service activities that have been carried out, the conclusion obtained is that in general, this activity has succeeded in having a positive impact, both for participants and for partners (MSMEs), in an effort to realize MSMEs that are more independent and financially prosperous. This activity also supports programs at the Gunungkidul Department of Industry, Cooperatives, SMEs, and Manpower. In addition, the government will also implement a follow-up program with village funds to provide intensive training and mentoring to business actors (MSMEs).
Co-Authors Betanika Nila Nirbita Lu'lu'ul Jannah Syahida Norviana Willa Putri Malinda Buchori