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All Journal Journal of Food System and Agribusiness (JoFSA) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Muhammad Revvy Kurniawan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengembangan Digital Marketing Susu Kambing Telaga Rizqy melalui Konten Marketing Mahrina MS; Indah Liza Rofiani; Reizha Nurul Huda; Muhammad Revvy Kurniawan; Febriana Febriana; Laily Nur Fitriyah; Reni Wulandari
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.4019

Abstract

ABSTRACTTelaga Rizqy is one of the dairy goat farms that breeds Etawah Crossbred Goats (PE) in the Lampung Province. Telaga Rizqy produces and markets its livestock products independently, but in the current era of digitalization, Telaga Rizqy requires support and guidance in terms of marketing. The goal of this activity is to assist the MSME business, Telaga Rizqi, in marketing and introducing digital platforms as promotional media through sharing sessions and training. The outcome of these sharing sessions and training is that Telaga Rizqy can maximize its marketing and business design through social media digitalization using TikTok and Canva applications.Keywords: Dairy Goat Milk MSMEs, Marketing Digitalization, TikTok, Canva, Brand AwarenessABSTRAKTelaga Rizqy merupakan salah satu peternakan kambing perah yang mengembangkan Kambing Peranakan Etawa (PE) di Provinsi Lampung. Telaga Rizqy memproduksi serta memasarkan sendiri hasil ternaknya, namun di era digitalisasi saat ini Telaga Rizqy membutuhkan dukungan serta pendampingan dalam hal pemasaran. Tujuan kegiatan ini adalah membantu pelaku usaha UMKM yakni Telaga Rizqi dalam memasarkan serta mengenalkan platform digital sebagai media promosi melalui sharing session dan pelatihan. Hasil dari sharing session dan pelatihan ini adalah Telaga Rizqy mampu memaksimalkan pemasaran dan desain usahanya melalui digitalisasi sosial media dengan menggunakan aplikasi TikTok dan Canva.Kata Kunci: UMKM Susu Kambing Perah, Digitalisasi Marketing, TikTok, Canva, Kesadaran Merek
Analisis Kepuasan Konsumen Terhadap Pemasaran Online Cake Pisang Lampung Banana Foster Melalui E-Commerce Pada Masa Pandemi Covid-19 Cabang Bandar Lampung Muhammad Revvy Kurniawan; Aring Hepiana Lestari, Dyah; Marlina, Lina
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2530

Abstract

The research aims to analyze the type of e-commerce, consumer satisfaction levels, and e-services performance used in the online marketing of banana foster banana cake. The research was done using a survey method on three banana foster lampung outlets in lampung town. There were 76 respondents who were selected through purposive sampling. Data collection took place in April - May 2021. Analysis methods used descriptive analysis, Customer satisfaction Index (CSI) analysis, and importance performance analysis (IPA). Research result shows that the media e-commerce, which banana foster often used for marketing and accessing information, is instagram because of good photo quality has its charm to display, the more obvious and uptodate information,, while for sending deliveries using gosend and grabexpress services. CSI score obtained was 86.87 % which means the consumer is very satisfied with online marketing through e-commerce. According to IPA analysis, banana foster has to improve the attribute for giving a faster response to consumer questions and helping customers who have difficulty doing online transactions.
Co-Authors Aring Hepiana Lestari, Dyah Febriana Febriana Indah Liza Rofiani Laily Nur Fitriyah lina marlina, lina Mahrina MS Reizha Nurul Huda Reni Wulandari