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All Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) International Journal of Economics, Business and Innovation Research
Reizha Nurul Huda
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengembangan Digital Marketing Susu Kambing Telaga Rizqy melalui Konten Marketing Mahrina MS; Indah Liza Rofiani; Reizha Nurul Huda; Muhammad Revvy Kurniawan; Febriana Febriana; Laily Nur Fitriyah; Reni Wulandari
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.4019

Abstract

ABSTRACTTelaga Rizqy is one of the dairy goat farms that breeds Etawah Crossbred Goats (PE) in the Lampung Province. Telaga Rizqy produces and markets its livestock products independently, but in the current era of digitalization, Telaga Rizqy requires support and guidance in terms of marketing. The goal of this activity is to assist the MSME business, Telaga Rizqi, in marketing and introducing digital platforms as promotional media through sharing sessions and training. The outcome of these sharing sessions and training is that Telaga Rizqy can maximize its marketing and business design through social media digitalization using TikTok and Canva applications.Keywords: Dairy Goat Milk MSMEs, Marketing Digitalization, TikTok, Canva, Brand AwarenessABSTRAKTelaga Rizqy merupakan salah satu peternakan kambing perah yang mengembangkan Kambing Peranakan Etawa (PE) di Provinsi Lampung. Telaga Rizqy memproduksi serta memasarkan sendiri hasil ternaknya, namun di era digitalisasi saat ini Telaga Rizqy membutuhkan dukungan serta pendampingan dalam hal pemasaran. Tujuan kegiatan ini adalah membantu pelaku usaha UMKM yakni Telaga Rizqi dalam memasarkan serta mengenalkan platform digital sebagai media promosi melalui sharing session dan pelatihan. Hasil dari sharing session dan pelatihan ini adalah Telaga Rizqy mampu memaksimalkan pemasaran dan desain usahanya melalui digitalisasi sosial media dengan menggunakan aplikasi TikTok dan Canva.Kata Kunci: UMKM Susu Kambing Perah, Digitalisasi Marketing, TikTok, Canva, Kesadaran Merek
The Effect of Organizational Citizenship Behaviour (OCB) on Employee Performance with Work Overload as a Mediating Variable at PT Tuntun Sekuritas Indonesia Reizha Nurul Huda; Habibullah Jimad; Ribhan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2927

Abstract

This study aims to analyze the effect of Organizational Citizenship Behavior (OCB) on employee performance, with work overload as a mediating variable at PT Tuntun Sekuritas Indonesia. The study adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees of PT Tuntun Sekuritas Indonesia and analyzed using Structural Equation Modeling (SEM) with the assistance of AMOS software. The results of the analysis indicate that Organizational Citizenship Behavior (OCB) has a positive and significant effect on employee performance. However, based on the Sobel test results, work overload is not proven to mediate the relationship between OCB and employee performance. This finding suggests that the influence of OCB on employee performance occurs directly rather than through an increased workload mechanism. The results imply that employees’ extra-role behaviors play an important role in enhancing performance in securities companies. Nevertheless, organizations still need to manage workloads proportionally to ensure that OCB does not lead to long-term work fatigue. This study is expected to contribute theoretically to the development of organizational behavior literature and practically to serve as a consideration for management in human resource management.
Co-Authors Febriana Febriana Habibullah Jimad Indah Liza Rofiani Laily Nur Fitriyah Mahrina MS Muhammad Revvy Kurniawan Reni Wulandari Ribhan Ribhan, Ribhan