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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Dwi Kristi Mardiana
Sekolah Tinggi Agama Hindu Dharma Nusantara Jakarta
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Penerapan Strategi Public Relations Melalui Penjualan Tiket Konser Dalam Menjaga Citra Tiket.Com Di Indonesia Ni Putu Limarandani; Zahra Aurelia Alvitri; Ratih Kurnia Hidayati; Dwi Kristi Mardiana
Cakrawala - Jurnal Humaniora Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.20030

Abstract

Public relations has an important role in a company. The existence of public relations helps companies to form a positive image in front of the public. Tiket.Com is an Online Travel Agent (OTA) themed company. Tiket.Com has an innovative product, namely TO DO tickets with a choice of rides, attractions, music concerts, tourist activities, and other travel needs. The spread of business competition with fellow OTA competitors is a challenge for Tiket.Com to improve a positive image. The purpose of this study is to analyze public relations strategies in maintaining the image of Tiket.com companies through ticket sales for music concerts in Indonesia. The method used is a qualitative method through interview, observation and documentation techniques using the concept of data analysis used by researchers is the Miles and Huberman model. The result of this study is Tiket.com is an online ticket booking platform that has a public relations division that is responsible for building the company's image through various activities.
Co-Authors Limarandani, Ni Putu Ratih Kurnia Hidayati Zahra Aurelia Alvitri