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All Journal Indonesian Community Journal Jurnal Indonesia Sosial Teknologi
Nindya Farah Dwi Puspitasari
Universitas Terbuka, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pembinaan Strategi Perencanaan Usaha UMKM Menuju Bisnis Digital dengan Metode Business Model Canvas Yudhi Prasetiyo; Sila Ninin Wisnantiasri; Nindya Farah Dwi Puspitasari; Novta Winkey Pradana; Shufia Zuhroh; Nadhira Hardiana; Krist Setyo Yulianto
I-Com: Indonesian Community Journal Vol 5 No 2 (2025): I-Com: Indonesian Community Journal (Juni 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i2.6897

Abstract

This community service aims to increase the capacity of MSMEs in Situ Udik Village in designing a digital-based business framework using the Business Model Canvas (BMC) approach. Through training and mentoring, participants are guided to develop a business model that includes nine main elements, from customer segments to cost structures. The results of the activity showed that most participants succeeded in developing a more systematic business framework, recognizing business strengths and weaknesses, and formulating medium-term development strategies. In addition, participants began to integrate digital promotions through social media and design more effective distribution channels. Several MSMEs have also begun to utilize simple applications for financial recording. These findings indicate that BMC is effective as a tool for developing digital business models, encouraging MSMEs to be more adaptive and competitive in facing market changes and preparing sustainable business growth strategies.
Challenges and Opportunities in Fintech Adoption by Micro Enterprises: A Case Study of Magelang, Indonesia Wahyu Agus Widadi; Nindya Farah Dwi Puspitasari
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8767

Abstract

Technological advancements, particularly in the field of Financial Technology (Fintech), play a significant role in the sustainability of Micro, Small, and Medium Enterprises (MSMEs). This study aims to assess the level of Fintech utilization in MSME operations in Magelang Regency, with a focus on Micro Enterprises. The research employs a descriptive qualitative method, combining a literature review with interviews and observations of several MSME business actors. The findings reveal that while Fintech holds potential for supporting MSME growth, its adoption among micro-businesses in Magelang remains limited. Fintech is largely used as a supplementary tool rather than a core component of business operations. To fully maximize the utilization and benefits of Fintech in the Micro business sector, MSMEs require guidance and outreach programs on digital literacy and the practical application of Financial Technology. Additionally, infrastructure support, such as reliable internet connectivity, is essential to ensure access to information across various regions.
Co-Authors Krist Setyo Yulianto Nadhira Hardiana Novta Winkey Pradana Shufia Zuhroh Sila Ninin Wisnantiasri Wahyu Agus Widadi Yudhi Prasetiyo