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All Journal Indonesian Community Journal
Novta Winkey Pradana
Universitas Terbuka, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Pembinaan Strategi Perencanaan Usaha UMKM Menuju Bisnis Digital dengan Metode Business Model Canvas Yudhi Prasetiyo; Sila Ninin Wisnantiasri; Nindya Farah Dwi Puspitasari; Novta Winkey Pradana; Shufia Zuhroh; Nadhira Hardiana; Krist Setyo Yulianto
I-Com: Indonesian Community Journal Vol 5 No 2 (2025): I-Com: Indonesian Community Journal (Juni 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i2.6897

Abstract

This community service aims to increase the capacity of MSMEs in Situ Udik Village in designing a digital-based business framework using the Business Model Canvas (BMC) approach. Through training and mentoring, participants are guided to develop a business model that includes nine main elements, from customer segments to cost structures. The results of the activity showed that most participants succeeded in developing a more systematic business framework, recognizing business strengths and weaknesses, and formulating medium-term development strategies. In addition, participants began to integrate digital promotions through social media and design more effective distribution channels. Several MSMEs have also begun to utilize simple applications for financial recording. These findings indicate that BMC is effective as a tool for developing digital business models, encouraging MSMEs to be more adaptive and competitive in facing market changes and preparing sustainable business growth strategies.
Peningkatan Kapasitas UMKM Melalui Pelatihan Akuntansi, Pengelolaan Keuangan, Pelaporan Pajak, dan Akses Pembiayaan di Tangerang Selatan Yudhi Prasetiyo; Sila Ninin Wisnantiasri; Yeni Widiastuti; Eka Wirajuang Daurrohmah; Novita Nugraheni; Ira Geraldina; Diky Paramitha; Novta Winkey Pradana
I-Com: Indonesian Community Journal Vol 6 No 2 (2026): I-Com: Indonesian Community Journal (Juni 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v6i2.9532

Abstract

Tujuan dari kegiatan ini untuk mendeskripsikan pelaksanaan dan mengevaluasi hasil kegiatan penguatan kapasitas manajerial dan finansial UMKM melalui literasi keuangan digital. Program pengabdian kepada masyarakat ini dilaksanakan untuk merespons rendahnya kemampuan UMKM di Kota Tangerang Selatan dalam pencatatan keuangan, pelaporan pajak, dan akses pembiayaan. Kegiatan dilakukan melalui kolaborasi Universitas Terbuka, Bank Indonesia, dan Dinas Koperasi dan UKM dalam bentuk pelatihan praktis, simulasi, dan pendampingan penggunaan aplikasi SI APIK. Hasil kegiatan menunjukkan adanya peningkatan kapasitas peserta sebesar 48 persen yang diukur melalui perbandingan hasil pre-test dan post-test. Indikator peningkatan tersebut mencakup kemampuan peserta dalam mengidentifikasi jenis transaksi secara akurat, keterampilan mengoperasikan fitur input data pada aplikasi SI APIK hingga menghasilkan laporan keuangan (laba rugi dan neraca) secara mandiri, serta pemahaman terhadap prosedur administratif pelaporan pajak dan persyaratan pembiayaan formal. Kegiatan ini secara signifikan memperkuat transparansi usaha dan kesiapan administratif UMKM, yang menjadi fondasi penting bagi daya saing dan keberlanjutan bisnis di masa depan.
Collaborative Needs Mapping for Small Business Digital Transformation and Sustainable Innovation in Pamulang Urban Communities, Indonesia Andi Sylvana; Imas Maesaroh; Dio Bimo Saputro; Novta Winkey Pradana
I-Com: Indonesian Community Journal Vol 6 No 3 (2026): I-Com: Indonesian Community Journal (September 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v6i3.10463

Abstract

Small businesses in urban buffer areas require community engagement programs that are responsive to local needs and support digital transformation. This article aims to analyze a Focus Group Discussion (FGD) and dissemination forum organized by Universitas Terbuka in Pamulang, South Tangerang, Indonesia, to identify development priorities and formulate a collaborative needs-mapping model. A descriptive qualitative community engagement approach was employed using activity documentation and thematic analysis of proposals and discussion outcomes compiled by the Universitas Terbuka team. The forum involved 45 participants representing eight urban villages, small business actors, local government, resource persons, and other relevant stakeholders. The analysis identified five priority intervention clusters: human resource and business management capacity, marketing and digitalization, product quality and packaging, facilities, legality and financing, and sectoral and environmental development. These findings provide an evidence-based foundation for designing collaborative, technology-oriented, and sustainable community engagement programs to strengthen the capacity and competitiveness of small businesses.
Co-Authors Andi Sylvana Diky Paramitha Dio Bimo Saputro Eka Wirajuang Daurrohmah Imas Maesaroh Ira Geraldina Krist Setyo Yulianto Nadhira Hardiana Nindya Farah Dwi Puspitasari Novita Nugraheni Shufia Zuhroh Sila Ninin Wisnantiasri Yeni Widiastuti Yudhi Prasetiyo