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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Meiva Meryam Baguna
Universitas Sam Ratulangi
Economics, Econometrics & Finance

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THE EFFECT OF INVESTMENT KNOWLEDGE AND RISK PERCEPTION ON INVESTMENT INTENTION IN THE CAPITAL MARKET (STUDY ON LECTURERS AND STUDENTS AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY) Meiva Meryam Baguna; Joy. E. Tulung; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53578

Abstract

The primary objectives of this research are threefold: firstly, to examine the Effect of Investment Knowledge on Investment Intention in The Capital Market (Study on Lecturers and Students at Faculty of Economics and Business Sam Ratulangi University); secondly, to assess The Effect of Risk Perception on Investment Intention in The Capital Market (Study on Lecturers and Students at Faculty of Economics and Business Sam Ratulangi University); and thirdly to explore the Effect of Investment Knowledge and Risk Perception on Investment Intention in The Capital Market (Study on Lecturers and Students at Faculty of Economics and Business Sam Ratulangi University). The research adopts a quantitative approach and involves 416 respondents consisting of lecturers and students at Facutly of Economics and Business Sam Ratulangi University. However, only 400 respondents meet the criteria and can be processed for further analysis. Multiple linear regression analysis, utilizing IBM SPSS Version 26 as the analytical tool, demonstrates that both Investment Knowledge and Risk Perception significantly affect Investment Intention, both simultaneously and partially.    Keywords: investment knowledge, risk perception, investment intention, capital market
Co-Authors Joy. E. Tulung Lawren J. Rumokoy