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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI juremi: jurnal riset ekonomi Neraca Manajemen, Akuntansi, dan Ekonomi
Lawren J. Rumokoy
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science

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The THE INFLUENCE OF BRAND PERSONALITY AND SELF-CONCEPT ON BRAND ATTACHMENT OF APPLE PRODUCTS Olivia Ulag; William J. F. A. Tumbuan; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.119 KB) | DOI: 10.35794/emba.v11i1.45743

Abstract

The aim of this study is to understand the impact of brand personality and self-concept on people’s brand attachment of Apple products, as for now Apple products are known to have many great qualities of products on their field. The population of this research is the people in Manado and the quantitative method is used in this research. In order to collect the data, questionnaires were distributed to 100 people in Manado. The result of this research shows that brand personality has positive relationship toward brand attachment with significant influence, and self-concept also has positive relationship toward brand attachment with significant influence   Keywords: brand personality, self-concept, brand attachment
THE REACTION OF INDONESIAN CAPITAL MARKET TO THE RUSSIAN INVASION ON UKRAINE (EVENT STUDY ON COMPANIES LISTED IN THE FOOD AND BEVERAGE SECTOR OF THE INDONESIA STOCK EXCHANGE) Fian Pakederan; Maryam Mangantar; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49853

Abstract

The capital market is an important entity due to its role as an economic indicator for a country. The more important the existence of the capital market is to a country's economy, the more sensitive the market is to available information. This makes an event or incident capable of causing a market reaction, especially if the event can affect the economy and global conditions. On February 24, 2022, the Russian Federation invaded Ukraine, causing a surge in world food commodity prices, especialy wheat. The purpose of this research is to determine the Indonesian capital market's reaction to the Russian invasion of Ukraine, measured by abnormal return, trading volume activity, and market capitalization differences before and after the event. The observation period was conducted for 30 days before and after the event. This study is quantitative and uses comparative methods. The sampling method used is purposive sampling, which gives a research sample of 47 companies in the food and beverage sub-sector of the Indonesian Stock Exchange. The results of this study show that the Russian invasion of Ukraine did not contain information that caused the market to react, as evidenced by the lack of significant differences in abnormal return and market capitalization before and after the invasion. However, the Russian invasion of Ukraine contained information that caused market participants to react in stock trading, as evidenced by significant differences in the trading volume activity variable.   Keywords: event study, abnormal return, trading volume activity, market capitalization
The Impact of Transformational Leadership and Job Characteristics on Employee Engagement In Bank BRI KC Boulevard Manado Dian Artanti; Joy E. Tulung; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the impact of transformational leadership and job characteristics on employee engagement in Bank Rakyat Indonesia, Manado boulevard branch office. This study uses quantitative methods. the data collection method by a questionnairemeasured with the Likert scale method given to 30 respondents that works in Bank BRI KC Manado Boulevard. The analytical tool used is Multiple Linear Regression by using the SPSS Program. The results of this study indicate that transformational leadership and job characteristics have a positive influence on employee engagement in PT. Bank Rakyat Indonesia, Manado Boulevard branch, The transformational leadership variable has a positive effect on employee engagement, and job characteristics have no effect on employee engagement.
THE EFFECT OF ACCOUNTABILITY AND TRANSPARENCY ON VILLAGE FUND MANAGEMENT (STUDY AT KANONANG ILLAE, MINAHASA) Posumah Israel Moniung; Merinda H. C. Pandowo; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52194

Abstract

This study aims to acquire empirical evidence regarding Accountability and Transparency on Village Fund Management. The Purpose of this research is to obtain empirical evidence regarding the effect of Accountability and Transparency on Village Fund Management. This research is quantitatively conducted where the respondents are 100 Villagers at Kanonang Village. The analytical method utilized in this research is multiple linear regression analysis. The analytical tool utilized SPSS. The results showed that Accountability have an effect on the Village Fund Management, Transparency have an effect on the Village Fund Management, and Accountability and Transparency have an effect on Village Fund Management. The Recommendation from this research is that the Kanonang Village Government needs to keep a track on the quality of human resources, effective information, and active community participation in the use of Village Fund Allocation for the Village Fund Management.   Keywords: accountability, transparency, village fund management
THE INFLUENCE OF GREEN MARKETING MIX AND GREEN BRAND AWARENESS TOWARDS CONSUMER PURCHASE INTENTION AT STARBUCKS COFFEE MANADO Gabriela Siwu; Willem J. F. A. Tumbuan; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52595

Abstract

This research aims to determine the influence of green marketing mix and green brand awareness towards consumer purchase intention at Starbucks Coffee Manado. This study uses quantitative methods and multiple linear regression to assess the impact of product quality and price on customer satisfaction. The sample for this study was 100 respondents. The sampling technique is the purposive sampling method, and the data collection method is a questionnaire run through Google Form. Testing and data analysis in this study using SPSS 26 software. This study shows that the Green Marketing Mix (X1) has an effect on consumers' purchase intentions, but Green Brand Awareness (X2) has no effect on increasing consumers' purchase intentions. This implies that Starbucks coffee shops in Manado must continue to maintain and improve their green marketing mix and increase the green brand awareness of their brand for consumers, so that a competitive advantage will be achieved.   Keywords: green marketing mix, green brand awareness, consumer purchase intention
THE EFFECT OF INVESTMENT KNOWLEDGE AND RISK PERCEPTION ON INVESTMENT INTENTION IN THE CAPITAL MARKET (STUDY ON LECTURERS AND STUDENTS AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY) Meiva Meryam Baguna; Joy. E. Tulung; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53578

Abstract

The primary objectives of this research are threefold: firstly, to examine the Effect of Investment Knowledge on Investment Intention in The Capital Market (Study on Lecturers and Students at Faculty of Economics and Business Sam Ratulangi University); secondly, to assess The Effect of Risk Perception on Investment Intention in The Capital Market (Study on Lecturers and Students at Faculty of Economics and Business Sam Ratulangi University); and thirdly to explore the Effect of Investment Knowledge and Risk Perception on Investment Intention in The Capital Market (Study on Lecturers and Students at Faculty of Economics and Business Sam Ratulangi University). The research adopts a quantitative approach and involves 416 respondents consisting of lecturers and students at Facutly of Economics and Business Sam Ratulangi University. However, only 400 respondents meet the criteria and can be processed for further analysis. Multiple linear regression analysis, utilizing IBM SPSS Version 26 as the analytical tool, demonstrates that both Investment Knowledge and Risk Perception significantly affect Investment Intention, both simultaneously and partially.    Keywords: investment knowledge, risk perception, investment intention, capital market
THE EFFECT OF LEADERSHIP STYLE, WORK MOTIVATION, AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE AT BADAN PUSAT STATISTIK PROVINSI SULAWESI UTARA Febiola Feiby Palilingan; David P. E. Saerang; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53739

Abstract

Human resources are the most important factor in running a good company. Human resources play an important role in the ups and downs of company performance. The purpose of this research is to analyze the effect leadership style, work motivation, and career development on employee performance of employee at BPS Provinsi Sulawesi Utara partially and simultaneously. This research conducted using quantitative method with saturation sampling method, which the population are 80 civil employees and for the sample totaling 53 civil employees sample due to a small amount of population. The collected data from questionnaires with Likert scale method was processed in SPSS 25 resulting leadership style, work motivation, and career development are effect employee performance simultaneously, leadership style and career development effect employee performance partially, and work motivation does not affect employee performance partially. In this research, a work motivation does not play an important role because of motivation of employees still less, while leadership style and career development will be considered by employee to increase the performance.   Keywords: leadership style, work motivation, career development, employee performance
DAMPAK PERSEPSI PENTINGNYA ISU SOSIAL DAN PUBLIKASI NEGATIF TERHADAP DUGAAN DUKUNGAN STARBUCKS TERHADAP ISRAEL DALAM KONFLIK GAZA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI MANADO Edward T. B. Kamoda; Lawren J. Rumokoy; Ferdinand J. Tumewu; Maya P. Warouw
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 5: Maret 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i5.9973

Abstract

This study examines how the perceived importance of social issues and negative publicity regarding Starbucks' alleged support for Israel in the Gaza conflict affect customer purchase decisions in Manado, Indonesia. A quantitative approach was used, with 100 respondents selected via stratified random sampling. The results show that while the perceived importance of social issues does not significantly impact purchase decisions, negative publicity has a strong and significant influence. Moreover, the combined effect of these factors significantly affects consumer behavior. These findings emphasize the power of negative publicity in shaping purchasing decisions, particularly in contexts involving politically sensitive issues. The study provides insights for businesses on how social and political narratives can influence consumer choices in emerging markets.
PENGARUH WORLD UNCERTAINTY, PROFITABILITY, DAN LEVERAGE TERHADAP EARNING PER SHARE PADA PERUSAHAAN YANG TERDAFTAR DI INDEKS SAHAM GROWTH30 Tesalonika O. Wowiling; Lawren J. Rumokoy; Jacky S.B Sumarauw
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i2.11929

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara world uncertainy, profitability, dan leverage, terhadap earning per share pada indeks saham growth30. Metode yang digunakan pendekatan kuantitatif model penelitian regresi data panel, data penelitian di analisis dengan Stata versi 17. Populasi penelitian ini terdiri daei 30 perusahaan gabungan yang terdaftar di indeks saham growth30 dengan teknik sensus atau pengumpulan data dari semua populasi yang terdaftar di growth30. Hasil penelitian menunjukkan bahwa secara parsial world uncertainy tidak berpengaruh secara signifikan terhadap earning per share, sebaliknya profitability, dan leverage memiliki pengaruh terhadap earning per share. Secara simultan world uncertainy, profitability, dan leverage, berpengaruh signifikan terhadap earning per share pada indeks saham growth30.
PENGARUH REKRUTMEN, BUDAYA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. BANK SULUT GO KC TOMOHON Aprilia S. Waani; Christoffel Kojo; Lawren J. Rumokoy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i3.11950

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara tiga variabel utama, yaitu rekrutmen, budaya organisasi, dan lingkungan kerja, terhadap kinerja karyawan. Dalam lingkungan kerja modern yang kompetitif, proses rekrutmen yang efektif, budaya organisasi yang kuat, dan lingkungan kerja yang kondusif sangat penting untuk memastikan kinerja karyawan yang optimal. Data penelitian ini dikumpulkan melalui penyebaran kuesioner kepada karyawan PT. Bank Sulut Go KC Tomohon, yang dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa rekrutmen, budaya organisasi, dan lingkungan kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Faktor rekrutmen yang efektif berkontribusi pada kemampuan perusahaan untuk memperoleh tenaga kerja berkualitas. Selain itu, budaya organisasi yang mendukung kolaborasi dan inovasi turut meningkatkan motivasi karyawan dalam mencapai tujuan perusahaan. Lingkungan kerja yang nyaman dan mendukung juga berperan penting dalam mempengaruhi tingkat produktivitas dan kepuasan karyawan. Penelitian ini menyimpulkan bahwa ketiga variabel tersebut harus dikelola dengan baik untuk meningkatkan kinerja karyawan di PT. Bank Sulut Go KC Tomohon.
Co-Authors Aprilia S. Waani Christoffel Kojo David P. E. Saerang Dian Artanti Edward T. B. Kamoda Febiola Feiby Palilingan Ferdinand J. Tumewu Fian Pakederan Gabriela Siwu Jacky S.B Sumarauw Joy E. Tulung Joy. E. Tulung Maryam Mangantar Maya P. Warouw Meiva Meryam Baguna Merinda H. Ch. Pandowo Olivia Ulag Posumah Israel Moniung Tesalonika O. Wowiling Willem J. F. A. Tumbuan William J. F. A. Tumbuan