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This Author published in this journals
All Journal International Journal of Geotourism Science and Developmen Journal of Travel and Leisure
Komang Mahawira
Lombok Tourism Polytechnic
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Existence of the Gili Mas Cruise Port to Support Sekotong Tourism Uzunu Hairi Ismail; Komang Mahawira; Surayyal Hizmi
International Journal of Geotourism Science and Development Vol. 4 No. 1 (2024): June 2024
Publisher : Badan Pelaksana Rinjani-geopark Rinjani Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58856/ijgsd.v4i1.54

Abstract

The Gili Mas cruise ship port has become a huge opportunity for developing tourism on the island of Lombok, especially Sekotong area which is a buffer area for the port. However, in its operations, in the last half decade, there has been no research examining the impact of the existence of the Gili Mas port in supporting tourism development in its buffer area. This research aims to explore the role and existence of the Gili Mas cruise ship port in supporting the tourism industry in the Sekotong area. The research method used is descriptive analysis, with data collected through surveys, literature studies, and interviews with 3 informants from the government industry, travel and the community as managers of the destination. The results of this research are that the presence of cruise ships does not show a high intensity of visits to destinations in the Sekotong area. This is demonstrated by direct interviews conducted with informants from both the government and destination managers. The aspects that influence this are in terms of the suitability of the destination to the preferences of cruise ship tourists, most of whom are elderly tourists, and the readiness of each destination in the Sekotong area to adapt to existing tourists. To be able to increase the number of tourist visits to Sekotong, there needs to be increased promotion and guarantees that the places to be visited in the area are safe in terms of accessibility, amenities and activities that can be carried out by elderly tourists who make up the majority on cruise ships
Implementation of Marketing Mix in Nature Tourism Services Management A Qualitative Study on Muji Trekker Surayyal Hizmi; Ida Ayu Yadnya Sari Dewi Utami Pidada; Komang Mahawira; Nawawi; Ahsan Chandra
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

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Abstract

This study aims to explore the implementation of the marketing mix strategy (4Ps) by Muji Trekker, a community-based hiking tour service provider in Sembalun area, West Nusa Tenggara. This study uses a qualitative approach with data collection techniques in the form of in-depth interviews and field observations. The findings show that Muji Trekker implements a product strategy through the provision of various climbing packages (Deluxe, Standard, and Budget) based on market research and consumer economic conditions. The pricing strategy is applied with a segmentation approach, where rates for foreign tourists are adjusted to higher operational costs. In promotion, Muji Trekker emphasises organic and relational methods such as social media, word of mouth, and customer testimonials over paid advertising. Meanwhile, the people aspect is a key element in the success of the service; guides not only act as technical facilitators, but also as friends and representations of local values that create an immersive experience for tourists. This study also shows that the 4P strategy is adaptive and contextualised, with limited resources encouraging innovation and creativity. Strategically, this relationship-based approach can be used as an alternative model for community tourism development in non-urban areas. The academic implications of this research enrich the tourism service marketing literature with empirical evidence from unexplored local areas, and encourage digital training policies and human resource capacity building in the experiential tourism sector.
Co-Authors Ahsan Chandra Hizmi, Surayyal Ida Ayu Yadnya Sari Dewi Utami Pidada Nawawi Uzunu Hairi Ismail