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p-Index From 2021 - 2026
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All Journal SEIKO : Journal of Management & Business Jurnal EK dan BI
Nadila Berlian Agustina
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance Social Sciences

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PENGARUH INFLASI TERHADAP TINGKAT PENGANGGURAN DI INDONESIA PADA BULAN FEBRUARI PERIODE 2021-2024 Mochamad Guntur; Muhammad Fikri Yusuf; Nadila Berlian Agustina; Luria Zahra; Arif Fadilla
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1305

Abstract

Inflation and unemployment are major problems that occur in all developing countries, including Indonesia. Inflation generally has both positive and negative impacts, depending on how severe it is. Mild inflation can improve the economy by encouraging people to work, save and invest. Since the beginning, one of the problems that will have negative consequences if inflation and unemployment are not controlled is the social, economic, political, cultural, and environmental fields. The purpose of this article is to measure how much inflation rate significantly affects the unemployment rate. This article uses a qualitative approach method in descriptive research. This research aims to evaluate the value of a variable independently without making comparisons with other variables. The results obtained are, the inflation rate in 2021 - 2024 has increased, on the contrary, the unemployment rate has decreased, which means that the inflation rate which is still quite under control does not cause an increase in the unemployment rate in Indonesia or inflation and the unemployment rate have a negative relationship.
Determinasi Purchase Intention Konsumen melalui Brand Image dan Price pada Produk Kosmetik Wardah di Indonesia Nadila Berlian Agustina; Ajat Sudrajat
SEIKO : Journal of Management & Business Vol 9, No 2 (2026)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i2.11776

Abstract

Penelitian ini bertujuan mengkaji pengaruh brand image dan price terhadap purchase intention pada produk kosmetik Wardah di Indonesia. Pendekatan kuantitatif diterapkan melalui metode survei, melibatkan 75 responden yang dipilih dengan teknik purposive sampling dengan ketentuan usia paling rendah 18 tahun dan pernah menggunakan atau mengetahui produk Wardah. Data primer didapat melalui kuesioner dengan skala Likert lima tingkat, sementara data sekunder diambil dari literatur terkait. Analisis dilakukan dengan regresi linier berganda setelah pengujian validitas, reliabilitas, serta asumsi klasik. Temuan mengidentifikasikan brand image berpengaruh negatif serta signifikan (t hitung -4,369; sig.
Co-Authors Ajat Sudrajat Arif Fadilla Luria Zahra Mochamad Guntur Muhammad Fikri Yusuf