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Laelatul Pathia
Politeknik Negeri Media Kreatif
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MAPPING INDONESIAN WEB SERIES THEMES: INSIGHTS INTO OVER THE TOP CONTENT DIVERSITY Syahyuni Srimayasandy; Laelatul Pathia
Profetik: Jurnal Komunikasi Vol. 16 No. 2 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i2.2617

Abstract

The ease of internet access in Indonesia is increasing. This encourages content production on the internet to grow as well, including producing original web series broadcast on over-the-top (OTT) services in Indonesia. Encouraging the creation of content diversity in web series requires mapping content produced within a certain period. This research will map the content of the Indonesian web series broadcast on five OTTs in 2020–2022. This research attempts to map the Indonesian web series themes published from 2020 to July 2022. The method used is a qualitative content analysis by reading various theme elements in the web series. These elements can describe the ideas and impressions created by filmmakers. Thematic elements include (1) plot, (2) emotional or mood effects, (3) character, and (4) style or structure. A popular theme is the theme of romance with a variety of school love. The mood is built through conflicts that are close to everyday life. Style the camera arrangement using cinematic and dynamic shots. The sound arrangement makes a lot of use of dialogue to convey messages. Artistic has a trend to take advantage of the beauty of nature and space. To strengthen the three dimensions of the character, make-up, and wardrobe are used according to the character's character. The results of this study are as follows: A popular theme is romance with a variety of school love. The mood is built through conflicts that are close to everyday life.
Video data analysis of online live shopping streamers on Shopee Laelatul Pathia; Putri Surya Cempaka; Freddy Yakob
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.794

Abstract

This research aims to identify and formulate aspects that influence buyer decisions and the behavioral impulses that emerge from consumers when streamers conduct live shopping on the Shopee marketplace. This study aims to determine the close relationship between streamers and their viewers, thus influencing increased sales. In Indonesia, sales activities through marketplaces have experienced a significant increase, with a variety of available applications and features. Therefore, a method is needed that is not only informative, but also visually appealing, emotionally, communicative, and has an impact on improving the community's economy. This study aims to develop verbal and nonverbal methods for streamers during live shopping. This is an effective solution for identifying patterns that influence buyer decisions. This research method uses Video Data Analysis (VDA) and visual studies, namely methods that focus on what is depicted in visual data. Visual data are used to depict, describe, or analyze social phenomena through Visual Studies, Multimodal Interaction Analysis, Ethnography, and Experimental Behavioral Studies.  Researchers will focus on the situational dynamics and behaviors of video and visual streamers during live shopping for various products, including fashion, food, household items, and electronics. The expected outcome of this research is a concept of verbal and nonverbal communication in live shopping that is relevant to all types of marketplaces.
Co-Authors Freddy Yakob Putri Surya Cempaka Syahyuni Srimayasandy