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All Journal Jurnal Manajemen Dirgantara Economy Bring Ultimate Information All About Development Journal
Erna Nur Faizah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Transportation

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KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PELANGGAN PADA TOKO ZEE THRIFT LAMONGAN Erna Nur Faizah; Adi Lukman Hakim; Rizky Wahyudha Rosiawan
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1029

Abstract

Customer satisfaction can provide benefits, including the relationship between the company and consumers to come back for repeat purchases, and can also form word of mouth recommendations that are profitable for the company. One of them is the retail business, which is a business of distributing goods and services at the final level, which will be directly enjoyed by consumers. The more competitors, the more companies are required to be able to see every opportunity and develop strategies to be able to provide maximum customer satisfaction. This study aims to determine the effect of customer satisfaction on customer repurchase interest. The population in this study were customers at Zee Thrift Lamongan. The sample in this study were 100 respondents using purposive sampling method. The study used primary data by distributing questionnaires to respondents. The data analysis technique uses descriptive analysis and simple linear regression analysis using software tools used in research is SPSS. The results of this study prove that there is an effect of customer satisfaction on repurchase interest at the Zee Thrift Lamongan store.
Analysis of the Influence of Hedonistic Shopping Motivation and Flash Sale Strategy on Shopee Users' Consumer Buying Interest (Empirical Study on Students of the Universitas Muhammadiyah Lamongan) Suyitno; Erna Nur Faizah; Betta Cahya Islami
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v9i1.933

Abstract

This study aims to analyze the influence of hedonic shopping motivation and flash sale strategies on the buying interest of Shopee consumers among students at the Universitas Muhammadiyah Lamongan (UMLA). The development of digital technology has transformed consumption patterns, particularly in online shopping, with Shopee emerging as one of the largest e-commerce platforms in Southeast Asia. Hedonic shopping motivation, which refers to the pleasure and emotional satisfaction derived from shopping, along with flash sale strategies offering significant discounts for a limited time, are hypothesized to significantly influence buying interest. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 70 UMLA students who actively shop on Shopee, particularly during flash sale events. Sampling techniques included purposive sampling and accidental sampling, with data analysis conducted using multiple linear regression. The results indicate that hedonic shopping motivation (X1) and flash sales (X2) significantly affect buying interest (Y), with regression coefficients of 0.418 (Sig. 0.000) and 0.574 (Sig. 0.000), respectively. The coefficient of determination (R²) of 0.692 suggests that these two variables contribute 69.2% to buying interest, while the remaining 30.8% is influenced by other factors outside the research model. The research instruments were reliable (Cronbach's Alpha > 0.6), and the data were normally distributed (Asymp. Sig. 0.085 > 0.05). These findings highlight the importance of considering consumer psychological aspects and promotional strategies in e-commerce marketing, particularly for the student segment. This study provides empirical contributions to the development of Shopee's marketing strategies and the literature on consumer behavior in the context of online shopping in Indonesia.
Co-Authors Adi Lukman Hakim Betta Cahya Islami Rizky Wahyudha Rosiawan Suyitno