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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Ekonomi Bisnis dan Kewirausahaan Indonesia Economic Journal
Yoiz Shofwa Shafrani
UIN Prof. K.H. Saifuddin Zuhri Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Strategi Bisnis Pada BSI KCP Cilacap Kroya Dengan Menggunakan Metode Space Matrix Untuk Menentukan Posisi Strategi Perusahaan Gita Rahmayanti; Isnaeni Laela Wahyuningsih; Nur Fadilah Rakhmawati; Syifa Himatul Hasanah; Yoiz Shofwa Shafrani
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2391

Abstract

This study aims to analyze the business strategy implemented by Bank Syariah Indonesia KCP Cilacap Kroya by utilizing the Strategic Position and Action Evaluation Matrix (SPACE) method. The method used in this study is descriptive qualitative, with data collection techniques in the form of observation, interviews, and documentation. The analysis is carried out through four main dimensions in the SPACE Matrix, namely Financial Strength (FS), Competitive Advantage (CA), Industry Strength (IS), and Environmental Stability (ES). The findings of this study indicate that Bank Syariah Indonesia KCP Cilacap Kroya is in Quadrant I (aggressive) with coordinates X of 1.25 and Y of 1.5. This position indicates that the institution has solid internal strength and many external opportunities for growth. Strategies that can be implemented include market penetration, market development, digital technology modernization, improving the quality of human resources, and diversifying products and services in accordance with sharia principles. By implementing this strategy, it is hoped that BSI KCP Cilacap Kroya can increase its competitiveness, expand its market share, and strengthen its presence in the Islamic banking sector in Cilacap and its surroundings.
ANALISIS PORTOFOLIO PRODUK DAN PERENCANAAN STRATEGI BERSAING MENGGUNAKAN MATRIKS BOSTON CONSULTING GROUP (BCG) PADA TOKO SUZIE BAGS CIAMIS Muhammad Amalul Arifin; Muhammad Fahmi Abdulloh; Muhammad Faqih; Rizal Rizky Rahadiansyah; Yoiz Shofwa Shafrani
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 4 (2026): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i4.2484

Abstract

Penelitian ini bertujuan untuk menganalisis posisi pasar dan portofolio produk dari Toko Suzie Bags Ciamis, sebuah Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergerak dalam penjualan ritel tas fashion dengan memanfaatkan fitur TikTok Live sebagai saluran penjualan digital utama. Di era perkembangan social commerce yang sangat dinamis, UMKM dituntut untuk mengevaluasi keberlanjutan produk dan strategi bersaing mereka secara cermat. Penelitian ini menggunakan pendekatan deskriptif kualitatif dan kuantitatif dengan metode Matriks Boston Consulting Group (BCG). Pengumpulan data dilakukan melalui observasi non-partisipan terhadap aktivitas live streaming serta data laporan keuangan sekunder. Dimensi matriks mengevaluasi Pangsa Pasar Relatif dan Tingkat Pertumbuhan Pasar dari produk tas yang dijual. Hasil penelitian menunjukkan bahwa meskipun lini produk tertentu berhasil menguasai pangsa pasar yang dominan di pasar digital yang berkembang pesat, beberapa kategori produk menghadapi persaingan ketat dengan pertumbuhan yang melambat, memetakan produk pada kuadran yang berbeda. Implikasi penelitian ini merekomendasikan Toko Suzie Bags untuk menerapkan strategi adaptif, khususnya dalam pengalokasian sumber daya dari produk yang kurang produktif ke kategori potensial demi memaksimalkan profitabilitas jangka panjang di lanskap e-commerce.
PENERAPAN BLUE OCEAN STRATEGY PADA UMKM SOTO KAYU BAKAR PAK MAN: Menciptakan Inovasi Nilai melalui Pengalaman Kuliner Tradisional Ade Rifqi Husnan; Nabila Anisah Ristiana; Nabila Syakira Ramadhani; Yoiz Shofwa Shafrani
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/vzbb4n07

Abstract

This study aims to analyze the implementation of Blue Ocean Strategy in Soto Kayu Bakar Pak Man MSMEs in creating value innovation throught and improving competitiveness in the culinary business sector. The research employed a descriptive qualitative approach using field research and library research methods. Primary data were obtained through interviews, observations, and documentation, while secondary data were collected from journals, books, and other relevant scientific sources. The results show that Soto Kayu Bakar Pak Man successfully implemented the Blue Ocean Strategy concept through product differentiation and unique consumer experiences. The use of firewood in the cooking process creates a distinctive taste and aroma that become the product’s identity and provide emotional value for consumers. In addition, affordable prices, strategic location, menu variety, as well as the use of social media and collaboration with influencers strengthen the business attractiveness. These strategies are able to create new market spaces, increase customer loyalty, and strengthen the competitive advantage of the business amid increasingly intense competition in the culinary industry
Implementasi Matriks Threats, Opportunities, Weakness, Strengths (TOWS) dalam Perumusan Strategi Bisnis pada UMKM Loempia Bom Desi Ana Lestari; Najwa Amalia Asri Rahayu; Resti Khoeriyah; Winda Astuti; Yoiz Shofwa Shafrani
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4jqw3t18

Abstract

Sektor Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam stabilitas ekonomi nasional, namun sering kali menghadapi kendala dalam penetapan strategi bisnis yang tepat di tengah  persaingan pasar yang kompetitif. Penelitian ini bertujuan untuk merumuskan strategi bisnis yang relevan bagi UMKM Lumpia Bom dengan mengidentifikasi faktor internal dan eksternal perusahaan. Metode penelitian yang digunakan adalah kualitatif deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara mendalam dengan pemilik usaha, dokumentasi serta studi literarur. Analisis data dilakukan dengan mengintegrasikan analisis SWOT yang kemudian dikembangkan lebih lanjut menggunakan matriks TOWS untuk menghasilkan alternatif strategi yang bersifat eksekusional. Hasil penelitian memberikan beberapa strategi yang dapat digunakan untuk merumuskan strategi bisnis dengan memanfaatkan faktor internal untuk menghadapi faktor eksternal. Melalui implementasi matriks TOWS ini, diharapkan UMKM Lumpia Bom dapat memiliki kerangka strategis yang sistematis dalam mempertahankan keberlanjutan bisnis dan meningkatkan daya saing di industri kuliner.
ANALISIS KINERJA UMKM DENGAN PENDEKATAN BALANCED SCORECARD: STUDI PADA TWISTEA INDONESIA PURWOKERTO D. Inka Aprilia; Lutfiyah Wahyu Sani; Safira Kamilah Abdillah; Yoiz Shofwa Shafrani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/nhk81h83

Abstract

This study aims to analyze the performance of Twistea Indonesia Purwokerto using the Balanced Scorecard approach. This study uses a descriptive qualitative method with data collected through interviews and observations. The analysis is conducted based on four Balanced Scorecard perspectives, namely the financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The results show that Twistea Indonesia Purwokerto has relatively good business performance, reflected in increased sales and revenue, positive customer responses, effective operational processes and product innovation, as well as solid teamwork and effective employee training. It can be concluded that the Balanced Scorecard provides a comprehensive framework for evaluating business performance and supports MSME development in facing business competition.
Co-Authors Ade Rifqi Husnan Aflah Maula Firdaus D. Inka Aprilia Desi Ana Lestari Fani Nur Oktavfa Gita Rahmayanti Isnaeni Laela Wahyuningsih Lutfiyah Wahyu Sani Ma'rifatul Nurmalia Muhammad Amalul Arifin Muhammad Fahmi Abdulloh Muhammad Faqih Nabila Anisah Ristiana Nabila Syakira Ramadhani Najwa Amalia Asri Rahayu Nur Fadilah Rakhmawati Resti Khoeriyah Rizal Rizky Rahadiansyah Safira Kamilah Abdillah Syifa Himatul Hasanah Winda Astuti