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All Journal RANDANG TANA - Jurnal Pengabdian Masyarakat
Afrizal Akbar Sanjaya
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Sertifikat Halal Terhadap Penjualan dan Persepsi Konsumen Umkm Farah Cakes Di Rungkut Menanggal Muhammad Syihabuddin Ridho; Afrizal Akbar Sanjaya
Randang Tana - Jurnal Pengabdian Masyarakat Vol 7 No 2 (2024): Randang Tana - Jurnal Pengabdian Masyarakat
Publisher : Unika Santu Paulus Ruteng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36928/jrt.v7i2.2507

Abstract

This article aims to evaluate the impact of halal certification on sales in Micro, Small, and Medium enterprises (MSMEs) pizza businesses, with a specific focus on consumer response. The study utilizes survey methods and data analysis to assess whether halal certification influences consumer purchase decisions. The implementation method consists of three stages: Socialization, Assistance, and Evaluation. The findings demonstrate that halal certification has a significant positive influence on MSMEs pizza sales, creating consumer trust, and enhancing preference for halal products. The implications of this research provide strategic guidance for MSMEs pizza businesses in addressing a market that is increasingly concerned about the halal aspects of products
Co-Authors Muhammad Syihabuddin Ridho