Pengaruh Sertifikat Halal Terhadap Penjualan dan Persepsi Konsumen Umkm Farah Cakes Di Rungkut Menanggal

Muhammad Syihabuddin Ridho (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Afrizal Akbar Sanjaya (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya)

RANDANG TANA - Jurnal Pengabdian Masyarakat
Vol 7 No 2 (2024): Randang Tana - Jurnal Pengabdian Masyarakat

This article aims to evaluate the impact of halal certification on sales in Micro, Small, and Medium enterprises (MSMEs) pizza businesses, with a specific focus on consumer response. The study utilizes survey methods and data analysis to assess whether halal certification influences consumer purchase decisions. The implementation method consists of three stages: Socialization, Assistance, and Evaluation. The findings demonstrate that halal certification has a significant positive influence on MSMEs pizza sales, creating consumer trust, and enhancing preference for halal products. The implications of this research provide strategic guidance for MSMEs pizza businesses in addressing a market that is increasingly concerned about the halal aspects of products