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Ratnasari Ratnasari
Master Of Management, Pelita Bangsa University, Bekasi, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Digital Banking Product And Service Innovation on Customer Loyalty Mediated by Customer Satisfaction at Hana Bank Lippo Cikarang Ratnasari Ratnasari; Adibah Yahya; Susan Kustiwan
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i1.560

Abstract

The development of banking today has undergone a significant transformation over the past few decades, driven by technological advancements, changes in consumer behavior, and increasingly stringent regulations. Banking is one of the crucial sectors in the modern economy. The purpose of this study is to examine the influence of of digital banking product and service innovation on customer loyalty, customer satisfaction at hana bank lippo cikarang. The research method used is a quantitative method processed using smartpls 3.0. the results of this research are
Co-Authors Adibah Yahya Susan Kustiwan