Kontigensi: Jurnal Ilmiah Manajemen
Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen

The Influence of Digital Banking Product And Service Innovation on Customer Loyalty Mediated by Customer Satisfaction at Hana Bank Lippo Cikarang

Ratnasari Ratnasari (Master Of Management, Pelita Bangsa University, Bekasi, Indonesia)
Adibah Yahya (Master Of Management, Pelita Bangsa University, Bekasi, Indonesia)
Susan Kustiwan (Master Of Management, Pelita Bangsa University, Bekasi, Indonesia)

Article Info

Publish Date
28 Jun 2024

Abstract

The development of banking today has undergone a significant transformation over the past few decades, driven by technological advancements, changes in consumer behavior, and increasingly stringent regulations. Banking is one of the crucial sectors in the modern economy. The purpose of this study is to examine the influence of of digital banking product and service innovation on customer loyalty, customer satisfaction at hana bank lippo cikarang. The research method used is a quantitative method processed using smartpls 3.0. the results of this research are

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Journal Info
Kontigensi: Jurnal Ilmiah Manajemen
Website

Abbrev

JIMK

Publisher

Universitas Pasundan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual ...