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All Journal Kontigensi: Jurnal Ilmiah Manajemen JAKBS
Mei Linda Ritonga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Analysis of the Role of Electronic Word of Mouth (E-WOM) in Increasing the Number of Customers at Bank Sumut Syariah KCP Rantauprapat Mei Linda Ritonga; Yenni Samri Juliati Nasution; Muhammad Ikhsan Harahap
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i1.578

Abstract

The increasingly competitive development of the business world means that Bank Sumut Syariah must make efforts to carry out promotions to introduce its products to the public in an effective way. One strategy to increase the number of customers is to utilize Electronic Word of Mouth (E-WOM) which is considered an effective promotional strategy to increase the number of customers. The aim of this research is to find out the role of Electronic Word of Mouth (E-WOM) in increasing the number of customers at Bank Sumut Syariah KCP Rantauprapat. The research method used in this research is a descriptive-qualitative method with literature study and the types of data used are primary and secondary data. Primary data acquisition was carried out using the interview method and secondary data in the form of supporting documents and previous research relevant to this research. The results obtained from this research are that the E-WOM indicator plays a very important role in attracting customers' interest in using Bank Sumut Syariah KCP Rantauprapat products. What plays the most role in attracting customer interest is the content indicator where customers obtain information and education from content published through the company's social media. E-WOM Bank Sumut Syariah was formed from comments submitted by customers on the Bank Sumut Syariah KCP Rantauprapat website which can be accessed by anyone who wants to get further information about Bank Sumut Syariah KCP Rantauprapat.
Analisis Strategi Pemasaran Pembiayaan Murabahah Terhadap Produk Cicil Emas dalam Upaya Meningkatkan Jumlah Nasabah di BSI KCP Cemara Asri Mei Linda Ritonga
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui strategi apa yang dilakukan oleh Bank Syariah Indonesia KCP Cemara Asri dalam menarik minat nasabah untuk membeli produk cicil emas mereka. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan memakai metode penelitian lapangan (field research), merupakan penelitian dengan menggunakan metode kualitatif deskriptif untuk menggali pengetahuan tentang suatu fenomena dalam konteks akademik tertentu, dengan kerja lapangan yang dilaksanakan di Bank Syariah Indonesia KCP Cemara Asri. Hasil yang diperoleh dari penelitian ini yaitu strategi pemasaran produk cicil emas yang diterapkan di Bank Syariah Indonesia KCP Cemara Asri menggunakan marketing mix/bauran pemasaran yang terdiri dari 7P (product, price, place, promotion, people, physical evidence, process)
Co-Authors Muhammad Ikhsan Harahap Yenni Samri Juliati Nasution