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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Kontigensi: Jurnal Ilmiah Manajemen IIJSE
Muhammad Ikhsan Harahap
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village Tria Wardani; Nurbaiti Nurbaiti; Muhammad Ikhsan Harahap
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3803

Abstract

The marketing of MSMEs products, neera palm sugar, and palm oil in the Perbaungan District is considered to be inefficient. The reason is that the MSMEs owners of neera palm sugar, and palm oil in Perbaungan District do not yet have optimal capabilities in managing digital marketing technology as a tool to market their products. This research aims to know the knowledge of MSMEs business actors neera palm sugar palm oil, regarding sales based on digital marketing to increase sales of neera palm sugar palm oil. The research method used is a qualitative research method using a qualitative descriptive survey method. The data source used is the results of direct interviews with respondents as well as some relevant literature used as a secondary data source. The results of the study show an efficient way for MSME players to know the urgency of using digital marketing technology as a marketing tool through direct socialization and practice in using the marketplace.
The Analysis of the Role of Electronic Word of Mouth (E-WOM) in Increasing the Number of Customers at Bank Sumut Syariah KCP Rantauprapat Mei Linda Ritonga; Yenni Samri Juliati Nasution; Muhammad Ikhsan Harahap
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i1.578

Abstract

The increasingly competitive development of the business world means that Bank Sumut Syariah must make efforts to carry out promotions to introduce its products to the public in an effective way. One strategy to increase the number of customers is to utilize Electronic Word of Mouth (E-WOM) which is considered an effective promotional strategy to increase the number of customers. The aim of this research is to find out the role of Electronic Word of Mouth (E-WOM) in increasing the number of customers at Bank Sumut Syariah KCP Rantauprapat. The research method used in this research is a descriptive-qualitative method with literature study and the types of data used are primary and secondary data. Primary data acquisition was carried out using the interview method and secondary data in the form of supporting documents and previous research relevant to this research. The results obtained from this research are that the E-WOM indicator plays a very important role in attracting customers' interest in using Bank Sumut Syariah KCP Rantauprapat products. What plays the most role in attracting customer interest is the content indicator where customers obtain information and education from content published through the company's social media. E-WOM Bank Sumut Syariah was formed from comments submitted by customers on the Bank Sumut Syariah KCP Rantauprapat website which can be accessed by anyone who wants to get further information about Bank Sumut Syariah KCP Rantauprapat.
PENGARUH DISTRIBUSI PUPUK, HARGA PUPUK, DAN SUBSIDI PUPUK TERHADAP PENDAPATAN PETANI KELAPA SAWIT Regina Julmasita; Maidalena Maidalena; Muhammad Ikhsan Harahap
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.01.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i01.p01

Abstract

Sektor pertanian, khususnya perkebunan kelapa sawit, memiliki peran penting dalam perekonomian, dan keberhasilan usaha pertanian sangat bergantung pada beberapa faktor termasuk pupuk. Penelitian ini bertujuan untuk menganalisis pengaruh distribusi pupuk, harga pupuk, dan subsidi pupuk terhadap pendapatan petani kelapa sawit di Desa Ujung Gading, Kabupaten Pasaman Barat. Penelitian ini menggunakan metode penelitian data kuantitatif Tahun 2024 dengan metode survei yang menekankan analisisnya pada data-data numerical (angka) yang diolah dengan metode statistik dengan menggunakan SPSS 23. Penelitian ini bersifat asosiatif kausal. Hasil penelitian secara simultan menunjukkan bahwa variabel independen Distribusi Pupuk, Harga Pupuk, serta Subsidi Pupuk menunjukkan pengaruh positif dan signifikan terhadap Pendapatan Petani Kelapa Sawit Di Desa Ujung Gading Kabupaten Pasaman Barat. Berdasarkan hasil pada uji F variabel independen secara bersama-sama atau simultan berpengaruh signifikan terhadap variabel dependen. Sehingga disarankan kepada petani kelapa sawit melakukan perawatan yang lebih baik lagi terhadap kelapa sawit. Berdasrakan hasil dari kelapa sawit tersebut sangat mempengaruhi pedapatan petani kelapa sawit di Desa Ujung Gading Kabupaten Pasaman Barat.
Co-Authors Maidalena Maidalena Mei Linda Ritonga Nurbaiti Nurbaiti Regina Julmasita Tria Wardani Yenni Samri Juliati Nasution