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All Journal Almana : Jurnal Manajemen dan Bisnis Education Achievement: Journal of Science and Research
Meslin Silalahi
Univesitas Sisingamangaraja XII Tapanuli, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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The Influence of Social Media (Tiktok) in The Environment of PPKN Semester 3 Majors in the Application of Social Justice Values Case Study: Sisingamangaraja University XII North Tapanuli Meslin Silalahi; Talenta Marbun; Novridah Reanti Purba
Education Achievement: Journal of Science and Research Volume 5 Issue 1 March 2024
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v5i1.1770

Abstract

The background of this research is how TikTok use influences social justice by analyzing how users understand and apply social values through the content they share and the content they watch. The research method involves qualitative analysis of TikTok content related to social justice, observation of user interactions, and interviews with a class of 22 UNITA 3rd semester students. The results of this study are that TikTok is very influential on the value of social justice. This depends on how students use it because TikTok has negative and positive impacts. TikTok's impact on social justice values depends on how to use the platform and how TikTok itself works.
The Effect of Live Streaming, Hedonic Shopping, and Shopping Lifestyle on Impulsive Buying Through Price Discounts Sihaloho, Ronal Donra; Silahahi, Meslin; Handayani, Rina; Simanullang, Artika May
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2885

Abstract

Tik-Tok Shop is a social media application that is widely liked by almost all levels of society, including young people, including regular students of Sisingamangaraja XII Tapanuli University (UNITA). Many features are available in the Tik-Tok application, including tik-tok shop, which is given the convenience of conducting product/service buying and selling transactions such as live streaming , price discounts that can hypnotize all consumers. Where initially just browsing, then continued to become impulsive buying and this will eventually become hedonic shopping and shopping lifestyle so that it has an impact on high consumption. The number of samples used in this study was 86 people, using non-probability sampling techniques and using purposive sampling methods . The data analysis method used is path analysis with SEM ( Structural Equation Modeling). The results of the study show that partially Live Streaming has no significant effect on Impulsive Buying , partially Live Streaming has a significant effect on Price Discount , partially Hedonic Shopping has a significant effect on Impulsive Buying , partially Hedonic Shopping has a significant effect on Price discount , partially Shopping Lifestyle has a significant effect on Impulsive Buying , partially Shopping Lifestyle has a significant effect on Price Discount , partially Price Discount has a significant effect on Impulsive Buying . Live Streaming has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , Hedonic Shopping has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , and Shopping Lifestyle has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable
Co-Authors Novridah Reanti Purba Rina Handayani, Rina Sihaloho, Ronal Donra Simanullang, Artika May TALENTA EMMA R. MARBUN