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All Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Innovative and Creativity
Sihaloho, Ronal Donra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Mengembangkan Inovasi Yang Berkesinambungan Dan Memperhatikan Nilai Serta Keunikan Produk Baion (Pandanus Tectorius) Untuk Meningkatkan Daya Saing Umkm Lokal Di Desa Gurgur Aekraja Kecamatan Tampahan Sihaloho, Ronal Donra; Siagian, Ester; Manurung, Herta; Purba, Hotlan; Saragih, Meliarta; Hutabarat, Melati Verginia
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2928

Abstract

Pengabdian masyarakat ini bertujuan untuk memberikan sosialisasi dan pelatihan kepada Desa Gurgur Aekraja, Kecamatan Tampahan, tentang bagaimana membuat bahan baku Baion menjadi inovasi yang berkesinambungan dan memperhatikan nilai serta keunikan produk untuk meningkatkan daya saing UMKM lokal. Pengabdian masyarakat ini dihadiri oleh masyarakat di Desa Gurgur Aekraja, Kecamatan Tampahan Kabupaten Toba dimana jumlahnya 41 orang Adapun hasil yang didapat dari pengabdian masyarakat ini adalah masyarakat Desa Gurgur dapat memahami sosialisasi yang diberikan tentang pentingnya melakukan pengembangan inovasi yang berkesinambungan dan memperhatikan nilai serta keunikan produk untuk meningkatkan daya saing UMKM lokal. Diharapkan dengan pelatihan ini masyarakat Desa Gurgur Aekraja, Kecamatan Tampahan Kabupaten Toba dapat membuat berbagai jenis produk kerajinan. Dengan pengabdian masyarakat ini diharapkan masyarakat dapat membuat inovasi-inovasi yang berkelanjutan tentang membuat berbagai jenis kerajinan dengan bahan baku Baion menjadi nilai yang bersaing tinggi.
The Effect of Live Streaming, Hedonic Shopping, and Shopping Lifestyle on Impulsive Buying Through Price Discounts Sihaloho, Ronal Donra; Silahahi, Meslin; Handayani, Rina; Simanullang, Artika May
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2885

Abstract

Tik-Tok Shop is a social media application that is widely liked by almost all levels of society, including young people, including regular students of Sisingamangaraja XII Tapanuli University (UNITA). Many features are available in the Tik-Tok application, including tik-tok shop, which is given the convenience of conducting product/service buying and selling transactions such as live streaming , price discounts that can hypnotize all consumers. Where initially just browsing, then continued to become impulsive buying and this will eventually become hedonic shopping and shopping lifestyle so that it has an impact on high consumption. The number of samples used in this study was 86 people, using non-probability sampling techniques and using purposive sampling methods . The data analysis method used is path analysis with SEM ( Structural Equation Modeling). The results of the study show that partially Live Streaming has no significant effect on Impulsive Buying , partially Live Streaming has a significant effect on Price Discount , partially Hedonic Shopping has a significant effect on Impulsive Buying , partially Hedonic Shopping has a significant effect on Price discount , partially Shopping Lifestyle has a significant effect on Impulsive Buying , partially Shopping Lifestyle has a significant effect on Price Discount , partially Price Discount has a significant effect on Impulsive Buying . Live Streaming has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , Hedonic Shopping has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , and Shopping Lifestyle has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable
PENGRAJIN ANYAMAN BAION DI DESA MATITI 2 KECAMATAN DOLOK SANGGUL, KABUPATEN HUMBANG HASUNDUTAN Sihaloho, Ronal Donra; Siagian, Ester Mawar; Renata Marbun, Talenta Emma; Daniel Mahulae, David Yanto; Nababan, Benyamin; Tambunan, Samuel Parningotan; Simamora, Dinaria
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5220

Abstract

Abstract: This Community Service activity focuses on developing online marketing strategies using social media. Online marketing in the current era, known as the 4.0 era, is rapidly evolving through the use of information technology. The training, held in Matiti II Village, Dolok Sanggul District, Humbang Hasundutan Regency, aimed to empower local Baion weavers to optimize sales of their products and expand product distribution through online marketing. The methods used included a preparatory phase, which involved outreach to the local government, program implementation, and evaluation. Ten Baion weavers participated in the training. The training focused on optimizing the potential of the Baion weavers and motivating the Matiti II Village community to launch businesses through online marketing of their superior products. This initiative could then be followed up by establishing a joint business group.            Keywords: digital marketing, branding, and baion craftsmen Abstrak: Kegiatan Pengabdian Masyarakat ini yaitu pengembangan tentang pemasaran yang dilakukan secara online yang memanfaatkan salah satu media sosial. Pemasaran online pada era sekarang ini yaitu era 4.0 dimana berkembang secara cepat dengan memanfaatkan teknologi informasi. Kegiatan pelatihan berlokasi di Desa Matiti II, Kecamatan Dolok Sanggul, Kabupaten Humbang Hasundutan, dimana memiliki tujuan untuk memberdayakan masyarakat setempat pengrajin anyaman baion dalam mengoptimalkan penjualan produk anyaman baion, memperluas distribusi produk dengan memasarkan secara online. Metode yang digunakan yaitu Tahap persiapan dengan melakukan sosialisasi kepada pemerintah setempat, Pelaksanaan Program dan Evaluasi. Pelatihan ini diikuti sebanyak 10 pengrajin anyaman baion. Hasil dari pelatihan ini dapat mengoptimalkan potensi para pengrajin anyaman baion, juga dapat memotivasi masyarakat Desa Matiti II dalam membuka usaha melalui pemasaran online dengan produk unggulan yang dihasilkan pengrajin anyaman baion, sehingga kegiatan ini dapat ditindaklanjuti dengan menginisiasi kelompok usaha bersama. Kata kunci: pemasaran digital, branding, pengrajin baion 
Co-Authors Daniel Mahulae, David Yanto Hutabarat, Melati Verginia Manurung, Herta Meslin Silalahi Nababan, Benyamin Purba, Hotlan Renata Marbun, Talenta Emma Rina Handayani, Rina Saragih, Meliarta Siagian, Ester Siagian, Ester Mawar Simamora, Dinaria Simanullang, Artika May Tambunan, Samuel Parningotan