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All Journal Jurnal Multidisiplin Dehasen (MUDE) Journal of Management, Economic, and Accounting Innovative Business Management Journal
Arga Sutrisna
Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya
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Pengaruh Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada WIFT Indonesia (Survei Pada Konsumen Kemeja Wift Indonesia Tasikmalaya) Yuniawati Yuniawati; Arga Sutrisna; Gian Riksa Wibawa
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 3 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i3.6174

Abstract

ABSTRACT The aim of this research is to determine and analyze the influence of product quality and word of mouth on purchasing decisions among Wift Indonesia Tasikmalaya shirt consumers. The research method used in this research is a quantitative method with a descriptive approach, while the type of data used in this research is primary data. The object of this research is product quality, word of mouth and purchasing decisions among Wift Indonesia Tasikmalaya shirt consumers. The data analysis technique used is multiple linear analysis and hypothesis testing in the form of the F test and t test. The results of this test prove that product quality and word of mouth simultaneously have a significant influence on purchasing decisions for Wift Indonesia Tasikmalaya shirt consumers. Partially, product quality and word of mouth have a significant influence on purchasing decisions. ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian pada konsumen kemeja Wift Indonesia Tasikmalaya. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif, sedangkan jenis data yang digunakan dalam penelitian ini adalah data primer. Objek penelitian ini adalah adalah kualitas produk, word of mouth dan keputusan pembelian pada konsumen kemeja Wift Indonesia tasikmalaya. Teknis analisis data yang digunakan adalah analisis linier bergandadan uji hipotesis berupa uji F dan uji t. Hasil pengujian ini membuktikan bahwa kualitas produk dan word of mouth secara simultan berpengaruh signifikan terhadap keputusan pembelian pada konsumen kemeja Wift Indonesia Tasikmalaya. Secara parsial kualitas produk dan word of mouth berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Kualitas Produk Dan Inovasi Terhadap Keputusan Pembelian Pada Defitex.Id (Survei Pada Konsumen Mukena Travel Defitex.Id) Muhamad Rafli Nauval; Arga Sutrisna; Titin Patimah
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6887

Abstract

The aim of this research is to determine and analyze the influence of product quality and innovation on purchasing decisions among mukena travel defitex.id consumers. The research method used in this research is a quantitative method with a survey approach, while the types of data used in this research are primary data and secondary data. The object of this research is product quality, innovation and purchasing decisions among mukena travel defitex.id consumers. The data analysis technique used is multiple linear analysis and hypothesis testing in the form of the F test and t test. The results of this test prove that product quality and innovation simultaneously have a significant influence on purchasing decisions for mukena travel defitex.id consumers. Partially, product quality and innovation have a significant effect on purchasing decisions.
The Effect Of Leadership Style And Work Environment On Employee Performance PT. Green Asia Food Indonesia Tasikmalaya City Muahammad Rifqi Kamil; Barin barlian; Arga Sutrisna
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.370

Abstract

This study aims to determine the effect simultaneously and partially between Leadership Style and Work Environment on Employee Performance at PT. Green Asia Food Indonesia Tasikmalaya City. The research method used is a survey method with a quantitative approach. The sampling technique used the saturated sample method with a total sample of 52 people. Data collection techniques using online and offline questionnaires. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26. The results show that leadership style and work environment simultaneously have a significant effect on employee performance. Partially, leadership style has a significant effect on employee performance. Partially, the work environment has a significant effect on employee performance.  
The Effect Of Compensation and Talent Management On Employee Performance (Survey of Permanent Employees in the Production Department of PT. Rentang Buana Niagamakmur Tasikmalaya) Putri Andini Islamiyah; Arga Sutrisna; Arif Arif
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.371

Abstract

This research was conducted with the aim of determining the influence of Compensation and Talent Management on Employee Performance (Survey of Permanent Employees in the Production Department of PT. Rentang Buana Niagamakmur Tasikmalaya). The method used in this research is a survey method  with a quantitative approach, using data obtained directly through questionnaires distributed to 38 respondents who are permanent employees of the Production Department of PT. Range Buana Niagamakmur Tasikmalaya. The technique used in this research is multiple linear regression analysis. Based on the research results, it can be seen that Compensation and Talent Management simultaneously have a significant effect on the Performance of  Permanent Employees in the Production Department of PT. Rentang Buana Niagamakmur Tasikmalaya. Compensation partially has a significant effect on the Performance of Permanent Employees in the Production Department of PT.Rentang Buana Niagamakmur Tasikmalaya, and Talent Management partially has a significant effect on the Performance of Permanent Employees in the Production Department of PT.Rentang Buana Niagamakmur Tasikmalaya.  
The Effect Of Work Motivation And Work Discipline On Employee Work Productivity Of Kopi Siloka Tasikmalaya Fahni Saepul Miftah; Arga Sutrisna; Arif
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.62

Abstract

This study aims to determine the effect of Work Motivation and Work Discipline on Employee Work Productivity of Kopi Siloka Tasikmalaya. The method used is quantitative with a research sample of 30 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 25. Based on the results of this study, it shows that Work Motivation and Work Discipline simultaneously have a positive and significant effect on Work Productivity. Work Motivation partially has a significant effect on Employee Work Productivity. Work Discipline partially has a significant effect on Work Productivity.  
Co-Authors Arif Arif Arif Barin barlian Fahni Saepul Miftah Gian Riksa Wibawa Muahammad Rifqi Kamil Muhamad Rafli Nauval Putri Andini Islamiyah Titin Patimah Yuniawati Yuniawati