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Titin Patimah
Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya
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Pengaruh Service Quality , Lokasi Dan Store Athmosphere Terhadap Kepuasan Konsumen (Survei Pada Konsumen D’balong Coffe Kota Tasikmalaya) Zahra Khoirunnisa; H. Ari Arisman; Titin Patimah
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6836

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh service quality, lokasi dan store atmosphere secara simultan ataupun parsial terhadap kepuasan konsumen pada konsumen D’Balong coffe. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei konsumen dengan jumlah 100 responden. Pengumpulan data primer berupa kuesioner. Hasil penelitian menunjukkan bahwa service quality, lokasi dan store atmosphere secara simultan berpengaruh signifikan terhadap kepuasan konsumen di D’Balong coffe. Service quality secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. Lokasi secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. Store atmosphere secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. ABSTRACT This research aims to determine the influence of service quality, location and store atmosphere simultaneously or partially on consumer satisfaction among D'Balong coffee consumers. The research method used is a quantitative method with a consumer survey approach with a total of 100 respondents. Primary data collection is in the form of a questionnaire. The research results show that service quality, location and store atmosphere simultaneously have a significant effect on consumer satisfaction at D'Balong coffee. Service quality partially has a significant effect on D'Balong coffee consumer satisfaction. Location partially has a significant effect on D'Balong coffee consumer satisfaction. Store atmosphere partially has a significant effect on D'Balong coffee consumer satisfaction.
Pengaruh Kualitas Produk Dan Inovasi Terhadap Keputusan Pembelian Pada Defitex.Id (Survei Pada Konsumen Mukena Travel Defitex.Id) Muhamad Rafli Nauval; Arga Sutrisna; Titin Patimah
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6887

Abstract

The aim of this research is to determine and analyze the influence of product quality and innovation on purchasing decisions among mukena travel defitex.id consumers. The research method used in this research is a quantitative method with a survey approach, while the types of data used in this research are primary data and secondary data. The object of this research is product quality, innovation and purchasing decisions among mukena travel defitex.id consumers. The data analysis technique used is multiple linear analysis and hypothesis testing in the form of the F test and t test. The results of this test prove that product quality and innovation simultaneously have a significant influence on purchasing decisions for mukena travel defitex.id consumers. Partially, product quality and innovation have a significant effect on purchasing decisions.
Co-Authors Arga Sutrisna H. Ari Arisman Muhamad Rafli Nauval Zahra Khoirunnisa