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All Journal Jurnal Riptek
Satria Sukmawan
Universitas Semarang
Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Pemberdayaan Aktif Pelaku UMK dalam Menggapai Keunggulan Bersaing Berbasis Inovasi Produk dan Media Sosial Nurhidayati Nurhidayati; Satria Sukmawan
Jurnal Riptek Vol 17, No 2 (2023)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35475/riptek.v17i2.225

Abstract

The aim of this research is to find out, analyze and test the influence of product innovation and social media, both partially together, on the competitive advantage of MSEs in Tembalang District, Semarang City, as well as to find out, analyze and test the influence of product innovation and social media both together. on the competitive advantage of MSEs in Tembalang District, Semarang City. Data collection was carried out by survey using a questionnaire given to 47 SMEs in Tembalang Village, Semarang City. The analysis tool used is the SPSS '26 program. The results of the research show that product innovation partially has a positive and significant effect on the competitive advantage of MSEs in Tembalang Village, Semarang City, social media partially has a positive and significant effect on the competitive advantage of MSEs in Tembalang Village, Semarang City, while jointly product innovation and social media have a positive and significant influence on the competitive advantage of MSEs in Tembalang Village, Semarang City.
Co-Authors Nurhidayati Nurhidayati