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All Journal Jurnal Organisasi Dan Manajemen JURNAL LENTERA BISNIS
Donny Oktavian Syah
Universitas Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENINGKATAN PELAYANAN BISNIS PADA IKM KOMPONEN OTOMOTIF DI CIKARANG KABUPATEN BEKASI Agung Edi Rustanto; Donny Oktavian Syah; Setiawan Setiawan; Shufi Muhammad
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.946

Abstract

PT Nikko Teknik Indonesia is a tier-3 Small and Medium Industry company which operates in the field of manufacturing automotive components in the city of Bekasi. Tier-3 companies are automotive component manufacturing companies at the lowest level, such as PT Nikko Teknik Indonesia which focuses on making jigs, dies and welding from automotive components. The urgency of this research, there are many obstacles faced by tier-3 companies such as lack of use of technology information to support business, marketing aspects. It often managed conventionally (so it difficult to get new buyers/vendors) and also problems with automation of tracking components which deliver to customer. So, implementing comprehensive supply chain management e-dashboard is very helpful for tier-3 automotive component SME’s businesses. The research methods used are Data Envelopment Analysis (DEA) and Rapid Development Application (RAD) methods in automotive component production companies. The results of this research are that it has succeeded in building an e-Dashboard system for Supply Chain Management recording information, which provides facilities: statistics and indicators starting from raw materials, work-in-process and finished goods that are ready to be sent to buyers. . Keywords: Automotive Components SMEs, Business Services, E-Supply Chain Management
Tales of Brand Admiration: Insight from Automotive Industry in Indonesia Muhammad Ramaditya; Erwin Manalu; Abdul Razak Abdul Hadi; Donny Oktavian Syah; Dewi Lusiana
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.9928.2024

Abstract

Purpose – This research aims to understand how to build brand admiration and the antecedent to its impact of consumer behavior in the Automotive Industries. This study is conducted in Indonesia because of its market size, increasing purchasing power, and low car ownership, which makes an attractive automotive marketplace.  Methodology – The design is quantitative used a questionnaire was administered to 510 consumers in Indonesia. The data collected were analyzed using partial least square structural equation modeling. Findings – This study finds that an automotive company will have an admired brand if they are able to deliver customer enablement, customer inspiration, and customer excitement. In addition to offering alternate theories for brand management, this study serves as a foundation for further research aimed at enhancing the body of knowledge on brand admiration. This research is expected to provide insight into the importance of making their brand admired, and how to achieve it. Originality – This study also contributes a new perspective around branding. Although there are a lot of benefits that an admired brand can get, the previous study on this topic is very limited, especially in emerging markets such as Indonesia.
Co-Authors Abdul Razak Abdul Hadi Agung Edi Rustanto Dewi Lusiana Erwin Manalu Setiawan Setiawan Shufi Muhammad