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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PT XYZ DENGAN MENGGUNAKAN SWOT Rahayu Tri Utami; Yopy Ratna Dewanti; Darmawan Darmawan; Setiawan Setiawan
Jurnal Ilmiah Publika Vol 9, No 2 (2021): JURNAL ILMIAH PUBLIKA
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v9i2.6477

Abstract

Penelitian ini berupa studi deskriptif, yaitu menjelaskan karakteristik masalah yang bermanfaat untuk pemecahan masalah dengan cara menganalisis faktor-faktor strategis (SWOT) dengan pendekatan penelitian ini adalah mix method, yakni menggabungkan pendekatan kuantitatif dan kualitatif sehingga bisa menentukan alternatif strategi pada PT. XYZ Tangerang. Metode yang dipakai dalam penelitian ini adalah Analisis IFAS (Internal Strategic Factors Summary) dan EFAS (External Strategic Factors Analysis Summary), Analisis SWOT dan diagram SWOT. Perhitungan matrik EFAS sebesar 3,3 dan matrik IFAS sebesar 3,13 yang kemudian digambarkan dalam analisis SWOT, maka dapat diketahui posisi PT. XYZ. Tangerang berada pada kuadran III. Faktor internal yang menjadi kekuatan yaitu Brand Image sepeda motor Honda yang dikenal luas, Produk berkualitas dan berstandar Internasional, Kuatnya layanan after sales (suku cadang) dan service, Tempat penjualan strategis, Memiliki website perusahaan, Tipe sepeda motor yang dipasarkan beragam, yang menjadi kelemahan yaitu SDM yang kurang kompeten, Tingginya turn over sales, ketersediaan unit yang masih terbatas, Team work yang kurang kuat, Kurang melakukan kegiatan promosi yang menarik, SDM belum menguasai produk knowledge. Faktor eksternal yang menjadi peluang yaitu Segmen pasar yang besar, kebutuhan akan sepeda motor setiap tahun selalu meningkat, Trend masyarakat yang masih konsumtif, Banyaknya lembaga pembiayaan (leasing), kemudahan pembelian mempengaruri minat beli, Gencarnya promosi dan inovasi pesaing, posisi kompetitif dalam pasar sangat tinggi, Situasi perekonomian yang masih belum stabil. Berdasarkan hasil analisis matriks SWOT, maka alternatif strategi yang dapat diperoleh adalah sebagai berikut: Mengadakan traning untuk SDM baru dan lama, Meningkatkan kesejahteraan karyawan.
PELATIHAN OPTIMALISASI MEDIA SOSIAL UNTUK MENAMBAH CUAN PADA WARGA BELAJAR PKBM Yunita Indriany; Nika Sintesa; Darmawan Darmawan; Setiawan Setiawan; May Vitha Rahmadhani
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.748 KB) | DOI: 10.34127/japlj.v2i2.657

Abstract

Currently, the advancement of digital technology, including social media (medsos) in it, can now be maximized for all needs. Not only to communicate but also to maintain existence, to run a business. The prolonged pandemic that has made almost all activities carried out using technology has triggered the massive optimization of social media to occur. Social Media is increasingly becoming an option that is often used by brands to expand their products. From the need to use Social Media as a place to peddle products and services, in the end emerged the profession of influencers, content creators, key opinion leaders (KOL) who competed in terms of creativity in presenting content. The community and the younger generation are expected to be able to take advantage of social media and the internet as best they can in order to increase their income through social media. not just for playing games and watching videos for hours. In order to improve the knowledge, skills and mental attitudes needed to develop themselves and work for a living, prepare provisions to face the world of work. This community service activity was carried out for PKBM Negeri 23 Learning Citizens, Kebon Melati, especially Learning residents who had difficulties in the midst of the Covid-19 pandemic. This activity is carried out online. To help the Learning Citizens, several series of activities were carried out, namely training and the application of Social media in buying and selling transactions, as well as workshops on new businesses that are suitable to be run in the New Normal era The output of this activity is that the Training Participants can use Social Media in buying and selling activities. From the results of the evaluation and findings, it can be concluded that the community service program provides additional insight into knowledge about the concept of Social Media in the Digital Era so as to increase income for Training ParticipantsKeywords: Cuan, Digital, Social Media
PENINGKATAN SKILL PESERTA DIDIK MELALUI PENGENALAN DATABASE DI PKBM RISTEK NUSANTARA JAYA JAKARTA Iis Kartini; Setiawan Setiawan; May Vitha Rahmadhani; Fatimah Malini Lubis; Ary Bayu Nugraha
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.331 KB) | DOI: 10.34127/japlj.v1i2.518

Abstract

The implementation of improving student skills through the introduction of databases at PKBM Research and Technology Nusantara Jaya Jakarta went as expected. This activity is located at PKBM Research and Technology Nusantara Jaya Raya Jakarta on September 11, 2021. The stages in this activity are identifying needs/problems, making alternative decisions, making decisions, implementing decisions, and evaluating implementation. In the implementation of the implementation, some students still did not understand the themes discussed, but were given intense and exclusive assistance during the training so that all students could understand the material provided from beginning to end. The importance of increasing student skills through the introduction of databases at PKBM Research and Technology Nusantara Jaya to facilitate students to recognize and understand the use of databases for both individual and group interests and to improve skills for students.Keywords: PKBM, Skill enhancement, database introduction
Optimaliasi Teknologi Informasi Dengan Memanfaatkan Microsoft Word Setiawan; Widyatama Fajar; Istna Fibriyadi; Hadi Purnama
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 1 No 2 (2022): Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v1i2.22

Abstract

Seiring dengan Perkembangan era saat ini, Peran teknologi informasi pada dunia pendidikan sangatlah penting. Tuntuan beradaptasi terhadap teknologi di lingkungan Pondok Pesantren Yaa Bunayya yang terletak di Purwakarta dan Kebutuhan peningkatan pengetahuan pengetahuan tentang administratif adalah hal mutlak dalam Pondok Pesantren agar tercipta manajemen tertata rapi, dimana pada setiap laporan memberikan laporan yang bersifat keputusan, maupun bersifat berupa laporan kepada pihak yang menaungi dan berbagai keperluan yang berhubungan dengan informasi tentang Permasalahan yang dihadapi para Guru Pondok Pesantren Yaa Bunayya saat ini Masih Kurang atau belum maksimal dalam penggunaan Aplikasi Microsoft Word. Dengan Kondisi Tersebut Maka Tim Pengabdian Masyarakat memberikan materi pelatihan tentang Optimalisasi Teknologi Informasi Dengan Memanfaatkan Microsoft Word Dengan adanya pelatihan ini bertujuan agar ada peningkatan pengetahuan tentang microsoft word bagi para Guru Pesantren Pondok Pesantren dalam menggunakan perangkat pengolah data (microsoft word) secara optimal yang dapat disesuaikan dengan kebutuhan pondok pesantren yaa bunayya. Keywords: Optimalisasi, Teknologi Informasi, Microsoft Office Word.
PEGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI PESAN ANTAR MAKANAN ONLINE (STUDI KASUS MAHASISWA POLITEKNIK LP3I JAKARTA) Rahayu Tri Utami; Yopy Ratna Dewanti; Setiawan
NIAGARA Scientific Journal Vol 14 No 1 (2022): Jurnal Ilmiah Niagara Vol. 14 No. 1 Tahun 2022
Publisher : LPPM STIA Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer decisions are an approach to solving problems in human activities to buy goods or services to fulfill their wants and needs. Quality and service and price are determinants in terms of consumer decisions in buying food using the Online Food Delivery Service Application. Interpreting the results of research analysis, namely interpreting the hypothesis testing. Although the results of the statistical analysis itself are already a conclusion, they are not adequate without any interpretations associated with problemformulation, interpretation and hypothesis testing. The simultaneous influence betweenService Quality (X1) and Price (X2) variables on Purchase Decisions (Y) is 0.8375 classified as very strong. While the joint contribution (simultaneous) of the variables X1 and X2 to Y = R2 x 100% or 0.8375 x 100% = 70%. While the remaining 30% is determined by other variables. Based on the calculation that the magnitude of the influence between the variables of Service Quality (X1) on Purchase Decisions (Y) which is calculated by thecorrelation coefficient is 0.753 or (rx1y = 0.753. This shows a strong influence between Price on Purchase Decisions. While the significant level of one-sided correlation coefficient (1-tailed) of the output (measured by probability) yields a number of 0.00 or 0. Because the probability is far below 0.01 or 0.05, the effect of Service Quality on Purchase Decision is significant.
PENINGKATAN PELAYANAN BISNIS PADA IKM KOMPONEN OTOMOTIF DI CIKARANG KABUPATEN BEKASI Agung Edi Rustanto; Donny Oktavian Syah; Setiawan Setiawan; Shufi Muhammad
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.946

Abstract

PT Nikko Teknik Indonesia is a tier-3 Small and Medium Industry company which operates in the field of manufacturing automotive components in the city of Bekasi. Tier-3 companies are automotive component manufacturing companies at the lowest level, such as PT Nikko Teknik Indonesia which focuses on making jigs, dies and welding from automotive components. The urgency of this research, there are many obstacles faced by tier-3 companies such as lack of use of technology information to support business, marketing aspects. It often managed conventionally (so it difficult to get new buyers/vendors) and also problems with automation of tracking components which deliver to customer. So, implementing comprehensive supply chain management e-dashboard is very helpful for tier-3 automotive component SME’s businesses. The research methods used are Data Envelopment Analysis (DEA) and Rapid Development Application (RAD) methods in automotive component production companies. The results of this research are that it has succeeded in building an e-Dashboard system for Supply Chain Management recording information, which provides facilities: statistics and indicators starting from raw materials, work-in-process and finished goods that are ready to be sent to buyers. . Keywords: Automotive Components SMEs, Business Services, E-Supply Chain Management
SISTEM INFORMASI AKUNTANSI PENJUALAN PADA CV. YKZ setiawan; Yopy Ratna Dewanti; Muhamad Sholeh; Jaenudin Akhmad
DIVERSITY: Journal of Multi Science Linearity Vol. 1 No. 2 (2024): DIVERSITY: Journal of Multi Science Linearity ,February 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/diversity.v1i2.792

Abstract

Technology Development plays the role in influencing modernization of tax system one of them is e-Filing System. E-Filing is a tax filing system electronically that facilitates taxpayers in submitting Tax Return anytime and anywhere. The objective of this study is to analyze the implementation of policy on individual tax e-Filing, obstacles encountered and efforts undertaken in coping with such obstacles at the Public Work and Spatial Planning Office of Depok. This study used qualitative descriptive research method. Result of this study identified that the implementation of e-Filing has been good enough. Some obstacles which can be overcome with efforts carried out from the implementor and taxpayer.
PENGENALAN PUBLIC SPEAKING DI ERA DIGITAL Yopy Ratna Dewanti; Setiawan Setiawan; Herry Syafrial; Minggu Minggu; Umi Hanik Makmurah
JURNAL ABDIMAS PLJ Vol. 6 No. 1 (2026): JURNAL ABDIMAS PLJ, Juli 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v6i1.2369

Abstract

Technological advancements have transformed public speaking. Speakers are now required not only to be able to speak well face-to-face but also to understand the use of digital communication technologies. For example, the use of cameras, microphones, visual presentations, and the ability to maintain audience interaction online. These benefits include increased self-confidence, facilitating the delivery of ideas and information, supporting careers and professionalism, enhancing interpersonal communication skills, and helping build personal branding in digital media. To be a good speaker in the digital era, one needs to pay attention to several important aspects, such as: mastery of material, intonation and articulation, body language and expression, the use of engaging presentation media, and the ability to interact with audiences both online and offline. Furthermore, digital communication ethics are also crucial. Speakers must use polite language, respect the audience, avoid spreading false information, and maintain professionalism in every delivery. With the development of digital technology, public speaking skills have become one of the main soft skills needed in education, organizations, business, and the workplace. Therefore, every individual needs to continuously practice their public speaking skills to be able to adapt and communicate effectively in the digital era. In an era of globalization and increasingly fierce job competition, companies assess prospective employees not only on technical abilities (hard skills), but also on non-technical or soft skills such as communication, teamwork, leadership, and time management. This training is designed to improve the quality of human resources so they can adapt, collaborate, and contribute optimally in a professional work environment.
SOFTWARE DEFINED NETWORKING ARCHITECTURE FOR ENTERPRISE COMPUTER NETWORKS PERFORMANCE OPTIMIZATION Miku Fujita; Daiki Nishida; Setiawan Setiawan
Journal of Computer Science Advancements Vol. 4 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsca.v4i2.3783

Abstract

The increasing complexity and demands of modern enterprise networks have highlighted the limitations of traditional network management systems. Network performance issues such as latency, congestion, and inefficient resource allocation have become significant challenges for businesses that rely on high-speed, reliable communication. Software Defined Networking (SDN) architecture has emerged as a promising solution to these challenges, offering centralized control, flexibility, and real-time optimization. This study investigates the impact of SDN architecture on the performance optimization of enterprise computer networks. The research aims to assess how SDN can improve network throughput, reduce latency, and enhance overall network efficiency in large-scale enterprise environments. A mixed-methods approach was employed, using both quantitative performance metrics and qualitative feedback from network administrators and IT managers. The results show a significant improvement in key network performance indicators, with throughput increasing by 30%, latency decreasing by 25%, and packet loss reducing by 18% after the implementation of SDN. The study concludes that SDN is a highly effective approach for optimizing network performance, offering greater scalability, security, and efficiency in enterprise settings. SDN enables real-time, dynamic network management, making it a crucial technology for modernizing enterprise network infrastructure.
RANCANG BANGUN SISTEM INFORMASI PEMBUATAN TICKET SLM PADA PT. XYZ Setiawan Setiawan; Teddy Setiady; Mohamad Raya Rabani
JURNAL LENTERA ICT Vol. 10 No. 1 (2025): JURNAL LENTERA ICT, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrict.v10i1.1539

Abstract

This research aims to design and build a Service Level Management (SLM) ticketing system at PT. Bringin Gigantara. This system is developed to improve the efficiency and effectiveness of the company's service management, particularly in handling service tickets. The method used in this research is through direct interviews with relevant parties. The resulting system is expected to facilitate the ticket creation process, thereby improving the quality of service to customers. The research results indicate that this system can reduce response times and enhance user satisfaction through the features provided. In conclusion, the designed SLM ticketing system can be effectively implemented and has a positive impact on the operations of PT. Bringin Gigantara.