Garuda - Garba Rujukan Digital

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All Journal JURNAL LENTERA BISNIS Jurnal Ilmiah Publika JURNAL ABDIMAS PLJ Jurnal Lentera ICT Journal of Computer Science Advancements

Setiawan Setiawan

Politeknik LP3I Jakarta

Author-ID : 3819959

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Articles

ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PT XYZ DENGAN MENGGUNAKAN SWOT Rahayu Tri Utami; Yopy Ratna Dewanti; Darmawan Darmawan; Setiawan Setiawan
Jurnal Ilmiah Publika Vol 9, No 2 (2021): JURNAL ILMIAH PUBLIKA
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v9i2.6477

Penelitian ini berupa studi deskriptif, yaitu menjelaskan karakteristik masalah yang bermanfaat untuk pemecahan masalah dengan cara menganalisis faktor-faktor strategis (SWOT) dengan pendekatan penelitian ini adalah mix method, yakni menggabungkan pendekatan kuantitatif dan kualitatif sehingga bisa menentukan alternatif strategi pada PT. XYZ Tangerang. Metode yang dipakai dalam penelitian ini adalah Analisis IFAS (Internal Strategic Factors Summary) dan EFAS (External Strategic Factors Analysis Summary), Analisis SWOT dan diagram SWOT. Perhitungan matrik EFAS sebesar 3,3 dan matrik IFAS sebesar 3,13 yang kemudian digambarkan dalam analisis SWOT, maka dapat diketahui posisi PT. XYZ. Tangerang berada pada kuadran III. Faktor internal yang menjadi kekuatan yaitu Brand Image sepeda motor Honda yang dikenal luas, Produk berkualitas dan berstandar Internasional, Kuatnya layanan after sales (suku cadang) dan service, Tempat penjualan strategis, Memiliki website perusahaan, Tipe sepeda motor yang dipasarkan beragam, yang menjadi kelemahan yaitu SDM yang kurang kompeten, Tingginya turn over sales, ketersediaan unit yang masih terbatas, Team work yang kurang kuat, Kurang melakukan kegiatan promosi yang menarik, SDM belum menguasai produk knowledge. Faktor eksternal yang menjadi peluang yaitu Segmen pasar yang besar, kebutuhan akan sepeda motor setiap tahun selalu meningkat, Trend masyarakat yang masih konsumtif, Banyaknya lembaga pembiayaan (leasing), kemudahan pembelian mempengaruri minat beli, Gencarnya promosi dan inovasi pesaing, posisi kompetitif dalam pasar sangat tinggi, Situasi perekonomian yang masih belum stabil. Berdasarkan hasil analisis matriks SWOT, maka alternatif strategi yang dapat diperoleh adalah sebagai berikut: Mengadakan traning untuk SDM baru dan lama, Meningkatkan kesejahteraan karyawan.

PELATIHAN OPTIMALISASI MEDIA SOSIAL UNTUK MENAMBAH CUAN PADA WARGA BELAJAR PKBM Yunita Indriany; Nika Sintesa; Darmawan Darmawan; Setiawan Setiawan; May Vitha Rahmadhani
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Currently, the advancement of digital technology, including social media (medsos) in it, can now be maximized for all needs. Not only to communicate but also to maintain existence, to run a business. The prolonged pandemic that has made almost all activities carried out using technology has triggered the massive optimization of social media to occur. Social Media is increasingly becoming an option that is often used by brands to expand their products. From the need to use Social Media as a place to peddle products and services, in the end emerged the profession of influencers, content creators, key opinion leaders (KOL) who competed in terms of creativity in presenting content. The community and the younger generation are expected to be able to take advantage of social media and the internet as best they can in order to increase their income through social media. not just for playing games and watching videos for hours. In order to improve the knowledge, skills and mental attitudes needed to develop themselves and work for a living, prepare provisions to face the world of work. This community service activity was carried out for PKBM Negeri 23 Learning Citizens, Kebon Melati, especially Learning residents who had difficulties in the midst of the Covid-19 pandemic. This activity is carried out online. To help the Learning Citizens, several series of activities were carried out, namely training and the application of Social media in buying and selling transactions, as well as workshops on new businesses that are suitable to be run in the New Normal era The output of this activity is that the Training Participants can use Social Media in buying and selling activities. From the results of the evaluation and findings, it can be concluded that the community service program provides additional insight into knowledge about the concept of Social Media in the Digital Era so as to increase income for Training ParticipantsKeywords: Cuan, Digital, Social Media

PENINGKATAN SKILL PESERTA DIDIK MELALUI PENGENALAN DATABASE DI PKBM RISTEK NUSANTARA JAYA JAKARTA Iis Kartini; Setiawan Setiawan; May Vitha Rahmadhani; Fatimah Malini Lubis; Ary Bayu Nugraha
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

The implementation of improving student skills through the introduction of databases at PKBM Research and Technology Nusantara Jaya Jakarta went as expected. This activity is located at PKBM Research and Technology Nusantara Jaya Raya Jakarta on September 11, 2021. The stages in this activity are identifying needs/problems, making alternative decisions, making decisions, implementing decisions, and evaluating implementation. In the implementation of the implementation, some students still did not understand the themes discussed, but were given intense and exclusive assistance during the training so that all students could understand the material provided from beginning to end. The importance of increasing student skills through the introduction of databases at PKBM Research and Technology Nusantara Jaya to facilitate students to recognize and understand the use of databases for both individual and group interests and to improve skills for students.Keywords: PKBM, Skill enhancement, database introduction

PENINGKATAN PELAYANAN BISNIS PADA IKM KOMPONEN OTOMOTIF DI CIKARANG KABUPATEN BEKASI Agung Edi Rustanto; Donny Oktavian Syah; Setiawan Setiawan; Shufi Muhammad
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.946

PT Nikko Teknik Indonesia is a tier-3 Small and Medium Industry company which operates in the field of manufacturing automotive components in the city of Bekasi. Tier-3 companies are automotive component manufacturing companies at the lowest level, such as PT Nikko Teknik Indonesia which focuses on making jigs, dies and welding from automotive components. The urgency of this research, there are many obstacles faced by tier-3 companies such as lack of use of technology information to support business, marketing aspects. It often managed conventionally (so it difficult to get new buyers/vendors) and also problems with automation of tracking components which deliver to customer. So, implementing comprehensive supply chain management e-dashboard is very helpful for tier-3 automotive component SME’s businesses. The research methods used are Data Envelopment Analysis (DEA) and Rapid Development Application (RAD) methods in automotive component production companies. The results of this research are that it has succeeded in building an e-Dashboard system for Supply Chain Management recording information, which provides facilities: statistics and indicators starting from raw materials, work-in-process and finished goods that are ready to be sent to buyers. . Keywords: Automotive Components SMEs, Business Services, E-Supply Chain Management

PENGENALAN PUBLIC SPEAKING DI ERA DIGITAL Yopy Ratna Dewanti; Setiawan Setiawan; Herry Syafrial; Minggu Minggu; Umi Hanik Makmurah
JURNAL ABDIMAS PLJ Vol. 6 No. 1 (2026): JURNAL ABDIMAS PLJ, Juli 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v6i1.2369

Technological advancements have transformed public speaking. Speakers are now required not only to be able to speak well face-to-face but also to understand the use of digital communication technologies. For example, the use of cameras, microphones, visual presentations, and the ability to maintain audience interaction online. These benefits include increased self-confidence, facilitating the delivery of ideas and information, supporting careers and professionalism, enhancing interpersonal communication skills, and helping build personal branding in digital media. To be a good speaker in the digital era, one needs to pay attention to several important aspects, such as: mastery of material, intonation and articulation, body language and expression, the use of engaging presentation media, and the ability to interact with audiences both online and offline. Furthermore, digital communication ethics are also crucial. Speakers must use polite language, respect the audience, avoid spreading false information, and maintain professionalism in every delivery. With the development of digital technology, public speaking skills have become one of the main soft skills needed in education, organizations, business, and the workplace. Therefore, every individual needs to continuously practice their public speaking skills to be able to adapt and communicate effectively in the digital era. In an era of globalization and increasingly fierce job competition, companies assess prospective employees not only on technical abilities (hard skills), but also on non-technical or soft skills such as communication, teamwork, leadership, and time management. This training is designed to improve the quality of human resources so they can adapt, collaborate, and contribute optimally in a professional work environment.

SOFTWARE DEFINED NETWORKING ARCHITECTURE FOR ENTERPRISE COMPUTER NETWORKS PERFORMANCE OPTIMIZATION Miku Fujita; Daiki Nishida; Setiawan Setiawan
Journal of Computer Science Advancements Vol. 4 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsca.v4i2.3783

The increasing complexity and demands of modern enterprise networks have highlighted the limitations of traditional network management systems. Network performance issues such as latency, congestion, and inefficient resource allocation have become significant challenges for businesses that rely on high-speed, reliable communication. Software Defined Networking (SDN) architecture has emerged as a promising solution to these challenges, offering centralized control, flexibility, and real-time optimization. This study investigates the impact of SDN architecture on the performance optimization of enterprise computer networks. The research aims to assess how SDN can improve network throughput, reduce latency, and enhance overall network efficiency in large-scale enterprise environments. A mixed-methods approach was employed, using both quantitative performance metrics and qualitative feedback from network administrators and IT managers. The results show a significant improvement in key network performance indicators, with throughput increasing by 30%, latency decreasing by 25%, and packet loss reducing by 18% after the implementation of SDN. The study concludes that SDN is a highly effective approach for optimizing network performance, offering greater scalability, security, and efficiency in enterprise settings. SDN enables real-time, dynamic network management, making it a crucial technology for modernizing enterprise network infrastructure.

RANCANG BANGUN SISTEM INFORMASI PEMBUATAN TICKET SLM PADA PT. XYZ Setiawan Setiawan; Teddy Setiady; Mohamad Raya Rabani
JURNAL LENTERA ICT Vol. 10 No. 1 (2025): JURNAL LENTERA ICT, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrict.v10i1.1539

This research aims to design and build a Service Level Management (SLM) ticketing system at PT. Bringin Gigantara. This system is developed to improve the efficiency and effectiveness of the company's service management, particularly in handling service tickets. The method used in this research is through direct interviews with relevant parties. The resulting system is expected to facilitate the ticket creation process, thereby improving the quality of service to customers. The research results indicate that this system can reduce response times and enhance user satisfaction through the features provided. In conclusion, the designed SLM ticketing system can be effectively implemented and has a positive impact on the operations of PT. Bringin Gigantara.

RANCANG BANGUN SISTEM INFORMASI PEMESANAN MAKANAN PADA KAFE YXZ DI DEPOK Trisna Nur Arief; Setiawan Setiawan; Teddy Setiady
JURNAL LENTERA ICT Vol. 10 No. 2 (2025): JURNAL LENTERA ICT, NOVEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrict.v10i2.1902

The rapid development of information technology has influenced various sectors of life, including the culinary sector. Restaurants, as food service providers, are required to utilize technology to improve operational efficiency and customer convenience. A restaurant food ordering system based on mobile phones makes it easier for customers to view the menu, select their orders, and confirm them without having to wait for a waiter. This system is designed using the Android platform with a simple and user-friendly interface. With this system, customers can order food efficiently, minimize errors in order recording, and reduce waiting time. The results of this study indicate that using a mobile phone-based food ordering system can increase customer satisfaction and provide added value for restaurants in terms of service. This system also has the potential to be integrated with digital payment systems to support the process faster and safer transactions. It is hoped that this innovation can be an initial step in the digital transformation of the culinary sector, particularly in restaurant services.

Co-Authors Agung Edi Rustanto Ary Bayu Nugraha Daiki Nishida Darmawan Darmawan Donny Oktavian Syah Fatimah Malini Lubis Iis Kartini May Vitha Rahmadhani Miku Fujita Minggu Minggu Mohamad Raya Rabani Shufi Muhammad sintesa, nika Syafrial, Herry TEDDY SETIADY Trisna Nur Arief Umi Hanik Makmurah Utami, Rahayu Tri Yopy Ratna Dewanti Yunita Indriany

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