Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS
Raden Ratna Meisa Dai
Universitas Padjadjaran
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI PADA BAKARA CAFE & KITCHEN DEPOK Anjar Priatama; Ria Arifianti; Raden Ratna Meisa Dai
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1162

Abstract

This research aims to determine and test the influence of product quality on purchasing intention at Bakara Cafe & Kitchen Depok. In this research, sampling used a non-probability sampling method with a purposive technique for Bakara consumers as respondents. The data used in this research uses primary and secondary data, namely questionnaires as primary data and observations as secondary data using quantitative methods. The results in this research obtained a significance value of 0.867 > 0.05 resulting from the correlation analysis test. Then the product quality variable has an influence of 74.9% on the purchase intention variable and the rest is influenced by other factors. Apart from that, the t value is 18,004 and the t table value is 1.982, so t count > t table or (18,004) > 1,982, meaning H0 can be rejected and H1 can be accepted or the hypothesis can be accepted with a significant influence between the product quality variable and the purchase intention variable.
ANALISIS PENERAPAN SOCIAL MEDIA MARKETING INSTAGRAM PADA HOTEL HORISON PALMA PANGANDARAN MENGGUNAKAN FRAMEWORK DRAGONS Nur Iman Firmansyah; Arianis Chan; Raden Ratna Meisa Dai
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1169

Abstract

Hotel Horison Palma Pangandaran is a company engaged in the hotel industry. This research aims to obtain information and a real picture of how to implement  the Instagram social media marketing strategy at the Horison Palma Pangandaran Hotel. The research method used is qualitative descriptive which explains descriptively how to implement  the Instagram social media marketing strategy  carried out by Hotel Horison Palma Pangandaran. The data collection technique of this study is through interviews with 6 informants, documentation and literature studies, source triangulation, and using the DRAGONS framework analysis. The results of this study show that the company in implementing the dimensions  of content creation, content sharing, and community building has been running well. Meanwhile,  the connecting dimension  still experiences several obstacles that can be repaired and maximized by the Horison Palma Pangandaran Hotel.
Co-Authors Anjar Priatama Arianis Chan Nur Iman Firmansyah Ria Arifianti