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All Journal Proceedings Series on Social Sciences & Humanities TOFEDU: The Future of Education Journal
Aldi Akbar Ramadhan
Universitas Pendidikan Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Conflict of Interest and Lack of Innovation on Family Business Failure Aldi Akbar Ramadhan; Ibrahim Hasan; Muhamad Delvin Azzahra; Muhamad Rizki Akbar; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.918

Abstract

Failure in a family business can result in interpersonal tensions and serious financial problems. Factors such as lack of planning, conflicts of interest and lack of innovation can lead to such failures. The difficulty in maintaining a balance between personal and professional relationships is often a major challenge in family businesses. The purpose of this study is to identify the factors that lead to family business failure, evaluate the associated risks, and explore the recovery actions that can be taken. This research uses a quantitative method with a descriptive verification approach to collect and analyze data. The object of this research is a family business owned by a student family in Tasikmalaya. The results of this study indicate that conflicts of interest and innovation have an effect of 80.5% on the failure of family businesses owned by UPI Tasikmalaya campus students. This proves that if there is a conflict of interest and innovation in the family business that is not immediately resolved properly, the family business will fail.
The Effect of Ristorante's Rebranding on Pizza Hut Customer Loyalty After the Boycott in Greater Jakarta Aldi Akbar Ramadhan; Ismail Yusuf; Nizza Nadya Rachmani
The Future of Education Journal Vol 4 No 8 (2025): Continued
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1111

Abstract

This study is motivated by changes in consumer behavior following the boycott issue against several international brands, including Pizza Hut Indonesia, which has affected customer loyalty. In response to this situation, Pizza Hut introduced a new concept called Ristorante in the Jabodetabek area. This research tends to examine the influence of the Ristorante rebranding on customer loyalty after the boycott. The study applied a quantitative method with a descriptive and verificative approach. The participants contained of one hundred and fifty respondents choosed through purposive sampling. Data were collected using a Likert-scale questionnaire with five levels of responses and examined using a simple linear regression method. The findings revealed that the rebranding variable obtained an average score categorized as high, while the customer loyalty variable was also classified as high. The regression analysis indicated that rebranding had a positive and significant influence on customer loyalty. This result suggests that the better the implementation of the Ristorante rebranding strategy by Pizza Hut, the greater the level of customer loyalty established after the boycott. These findings confirm that a well-executed rebranding strategy can serve as an effective means to rebuild consumer trust and strengthen brand loyalty during a reputational crisis.
Co-Authors Azizah Fauziyah Ibrahim Hasan Ismail Yusuf Muhamad Delvin Azzahra Muhamad Rizki Akbar Nurfitriya, Mira Rachmani, Nizza Nadya