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All Journal Proceedings Series on Social Sciences & Humanities Jurnal Minfo Polgan (JMP)
Ujang Tajul
Universitas Pendidikan Indonesia
Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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The Influence of Family Business Creativity on Business Competition Ujang Tajul; Hani Aliya Wardani; Dede Lela; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.942

Abstract

In the era of globalization and evolving market dynamics, family businesses play an important role in the economy. The sustainability of family businesses often depends on their ability to innovate and compete effectively. Creativity is considered the key to gaining an edge in tough business competition. To analyze the influence of family business creativity on business competition. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data was obtained through questionnaires distributed to family members involved in the family business. The object of this research is a company owned by Geulis Umbrella Craftsmen in Tasikmalaya City. These family companies were chosen to see business creativity in facing market competition. The results of this study show that business creativity has a major influence on family business competition, with competition as a significant mediator in this relationship. It is hoped that this research's implications will provide insight into the importance of business creativity in helping family businesses compete in traditional and modern markets.
Pengaruh Pelatihan Pemasaran Terhadap Kinerja Pemasaran: Pengaruh Pelatihan Pemasaran Terhadap Kinerja Pemasaran pada UMKM di Kelurahan Sukajaya Ujang Tajul; Nandang Nandang; Nizza Nadya Rachmani
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15240

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh pelatihan pemasaran terhadap kinerja pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Sukajaya. Latar belakang penelitian berangkat dari permasalahan rendahnya performa pemasaran sebagian besar UMKM yang masih mengandalkan cara tradisional, sehingga dalam dua tahun terakhir mengalami penurunan penjualan. Pelatihan pemasaran diposisikan sebagai upaya strategis untuk meningkatkan kemampuan pelaku usaha, khususnya dalam aspek promosi, inovasi produk, serta perluasan pangsa pasar. Metode yang digunakan ialah pendekatan kuantitatif dengan sifat deskriptif dan verifikatif. Data diperoleh melalui kuesioner yang dibagikan kepada 30 UMKM sebagai responden. Teknik analisis mencakup analisis deskriptif, uji asumsi klasik, regresi linear sederhana, uji t, dan perhitungan koefisien determinasi. Hasil penelitian menunjukkan bahwa pelatihan pemasaran memberikan pengaruh positif dan signifikan terhadap kinerja pemasaran sebesar 78,4%, sedangkan 21,6% dipengaruhi oleh faktor lain di luar variabel penelitian. Temuan ini menegaskan bahwa pelatihan pemasaran berperan dalam meningkatkan penjualan, memperkuat daya saing, serta memperluas jangkauan pasar UMKM. Dengan demikian, pelatihan pemasaran dapat direkomendasikan sebagai salah satu strategi kebijakan bagi pemerintah daerah maupun lembaga pendukung dalam mendorong keberlanjutan pengembangan UMKM.
Co-Authors Azizah Fauziyah Dede Lela Hani Aliya Wardani Nandang Nandang Nurfitriya, Mira Rachmani, Nizza Nadya