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All Journal Countable (Contemporary Business and Sustainability Science)
Eddy Kusponco Wibowo
Politeknik STIA LAN Jakarta
Economics, Econometrics & Finance Social Sciences

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The Effect of Employee Satisfaction on Remuneration on the State Civil Apparatus (ASN) Engagement at the Personnel Bureau of the Supreme Court of the Republic of Indonesia Ailsa Azzahri; Eddy Kusponco Wibowo; Arifiani Widjayanti
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 1 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

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Abstract

Employee engagement is a management strategy that influences the achievement of organisational goals and objectives. Achieving organisational success requires a high level of commitment. This is because it is important to encourage high-performance contributions from employees. This study employed a descriptive quantitative approach to investigate the impact of employee satisfaction on remuneration on engagement. The study focuses on the Personnel Bureau at the Supreme Court of the Republic of Indonesia, using a sample of 72 ASN employees. The indicators cover seven dimensions of employee engagement and have been adapted for the Indonesian context, including both the private and public sectors, making them more suitable for testing in the public sector. A simple linear regression test via the SPSS program was used to prove that the null hypothesis (Ho) was rejected and the alternative hypothesis (Ha) was accepted. There is a significant effect of employee satisfaction on remuneration and on employee engagement, as the value of 0.000 is significantly less than 0.05. Employee satisfaction influences employee engagement to the extent of 52.5%, while 47.5% is influenced by other variables or factors not included in this study.
Brand Awareness and Social Media Communication inFrozen Food Management Arina Fatma Amalia; Arifiani Widjayanti; Eddy Kusponco Wibowo
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 2 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

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Instagram and WhatsApp have become popular communication tools for business management in various industries, including the frozen food sector. This study aims to determine the influence of social media marketing and brand awareness on the management of frozen food sales in South Tambun, Bekasi, West Java. This study took a quantitative approach, involving the distribution of questionnaires to 124 respondents. The data were analysed using multiple linear regression analysis. The results indicate that social media marketing has a significant and positive effect on purchasing decisions, as evidenced by the t-test (t-count: 7.928 > t-table: 1.979 and sig.: 0.000 < 0.05). Brand awareness (X²) was also found to significantly affect frozen food purchasing decisions, with an F-count of 165.832 > F-table of 3.07 and a sig. of 0.000 < 0.05. The coefficient of determination (R²) of the social media marketing and brand awareness variables on purchasing decisions was found to be 72.6%. The remaining 27.4% is explained by other causes outside the scope of the research variables.
Co-Authors Ailsa Azzahri Arifiani Widjayanti Arina Fatma Amalia