Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal At-Tawassuth: Jurnal Ekonomi Islam Journal of Shariah Economics
Rosnaida Rosnaida
Universitas Jambi
Religion Economics, Econometrics & Finance Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Pengaruh Strategi Pemasaran dan Kualitas Layanan Dalam Upaya Menarik Minat Terhadap Produk-Produk dan Jasa Perbankan Konvensional dan Syariah Pada Masyarakat Provinsi Jambi Ary Dean Amri; Anitha Octaviani; Rosnaida Rosnaida; Sekar Adinda Putri; Nurita Nurita; Noviva Rita; Syahrul Gunawan; Adinda Putri Agustina
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. VIII | No. 2 | 2023
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v8i2.15681

Abstract

This study aims to analyzing how big the factors of marketing strategy and service quality are in an effort to attract interest in conventional and Syariah banking products and services for the people in Jambi Province. This research method uses quantitative research methods. The object of this research is the people that lived in Jambi Province, totaling 471 respondents. Based on the results of the T test and F test variable (X1) marketing strategy factor and variable (X2) service quality factor obtained a significant value of 0.000 <0.005. So it can be concluded that the variable (X1) the marketing strategy factor and variable (X2) the service quality factor are influential in efforts to attract interest in conventional (Y1) and Syariah (Y2) banking products and services of the people in Jambi Province. Based on the results of the coefficient of determination variable (X1) marketing strategy factors and variables (X2) service quality factors influence 60.0%: 63.6% and 64.3%: 67.5% in an effort to attract interest in products and services conventional banking (Y1) and Syariah (Y2). The results of the study also show that the people in Jambi Province are more dominantly interested in products and services of Islamic banking: conventional banking by 73.1%: 43.9%. Thus the results of the study indicate that the service quality factor is more dominant in an effort to attract interest in conventional and Syariah banking products and services in the people of Jambi Province. 
Analisis Implementasi Quick Respon Indoneian Standard (QRIS) Sebagai Alat Transaksi Pembayaran Dalam Upaya Peningkatan Pendapatan Pelaku Usaha Mikro Kecil (UMK) Di Tanjung Jabung Timur Dalam Perspektif Maslahah Rosnaida Rosnaida; M. Iqbal Bafadhal; Ridhwan .
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1043

Abstract

Research on "Analysis of the Implementation of Quick Response Indonesian Standard (QRIS) as a Payment Transaction Tool in Efforts to Increase the Income of Micro, Small Enterprises (UMK) in East Tanjung Jaung in a Maslahah Perspective" This analysis was carried out to find out how QRIS is implemented in an effort to increase income in MSEs. is in East Tanjung Jabung. This research is a type of field research using qualitative data from various literature. The research object is business actors in East Tanjung Jabung by examining the application of qris as a means of payment transactions in an effort to increase the opinions of the actors. This research used 10 informants from micro and small business actors in East Tanjung Jabung. Meanwhile, the methods used to collect data are observation, interviews, and no documentation. The results show that the use of QRIS as a payment transaction tool provides convenience, speed and security for each transaction, as well as helping to increase income in the business, according to the maslahah perspective where the implementation of QRIS as a payment transaction tool provides convenience, speed and security for its users, which can seen from the perspective of maslahah which can be interpreted as prioritizing other people's needs, prioritizing other people's affairs and providing benefits to other people.
Co-Authors Adinda Putri Agustina Anitha Octaviani Ary Dean Amri M. Iqbal Bafadhal Noviva Rita Nurita Nurita Ridhwan Ridhwan Sekar Adinda Putri Syahrul Gunawan