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VALUE-BASED MANAGEMENT CAPITALISM VS SOCIALISM PROBLEMS IN THE ISLAMIC ECONOMIC: VALUE-BASED MANAGEMENT CAPITALISM VS SOCIALISM PROBLEMS IN THE ISLAMIC ECONOMIC Indrian Sasmito Adi, Handaru; Joki Hartono Tri Nugroho; Regas Panji Pratomo
Airlangga Development Journal Vol. 8 No. 1 (2024): AIRLANGGA DEVELOPMENT JOURNAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/adj.v8i1.56099

Abstract

The problem with both economic systems, capitalism and socialism, is that they cannot achieve the desires and aspirations of the people as actors of economic policy. Both systems prioritize profit over satisfaction or people's rights. Departing from the various problems that exist in society, the author tries to examine this problem by organizing the two Islamic economic systems. The aim is to examine the problems faced by the economic systems of capitalism and socialism in dealing with economic problems and also to see how the Islamic economic system deals with economic problems. Desk research, or "book research," is the methodology used. This is a qualitative type of research, and the data presented is more subjective and literature-focused. Unlike capitalism, which grants ownership rights over the means of production to each person, socialism does not recognize individual ownership rights and instead grants ownership rights to the collective.   Keywords: Capitalism Value Based Management, Islamic Economics, Socialism based Management
The Effect of Digital Marketing and Customer Relationships on MSME Performance: Pengaruh Digital Marketing dan Customer Relationship terhadap Kinerja UMKM Nugraeni; Zaenal Wafa; Nur’aini; Regas Panji Pratomo
Journal Financial, Business and Economics Vol. 3 No. 2 (2025): Journal Financial, Business and Economics
Publisher : Fakultas Ekonomi, Universitas Nahdlatul Ulama Yogyakarta

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Abstract

The purpose of this study is to determine whether digital marketing and customer relationships affect the performance of MSMEs. To maintain economic stability, especially for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, MSMEs must be able to increase sales turnover, increase consumer orders, and facilitate access to raw materials. MSMEs must have a strategy to survive and are required to be able to adapt to emerging conditions. Businesses that can survive are those that are responsive to changes in their environment and are able to adapt, both in terms of products, marketing and sales systems, and the use of technology that supports the business. This study aims to determine the effect of digital marketing and customer relationships on MSME performance.