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All Journal Jurnal GeoEkonomi Jurnal Minfo Polgan (JMP)
Abdul Halim
Universitas Mulia Balikpapan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science Mathematics Social Sciences

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ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN BAHAN BAKAR MINYAK PERTALITE Abdul Halim; Dina Afkarina
Jurnal GeoEkonomi Vol. 15 No. 1.2024 (2024): EDISI KHUSUS SEMNAS FEB-UNIBA 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.2024.480

Abstract

The research method was used to collect data from 248 active users of Gas Stations in Balikpapan City. Sampling was done gradually and randomly to encompass sufficient population variation of Gas Station users. Multiple regression analysis was used to analyze the relationship between independent and dependent variables. The research results indicate that product quality and price have a significant influence on customer satisfaction at Gas Stations in Balikpapan City. These findings underscore the importance of managing and improving the quality of products as well as competitive pricing of Partalite heating oil products to meet customer expectations and needs. Based on the analysis results, it is concluded that efforts to improve customer satisfaction at Gas Stations in Balikpapan City should focus on improving product quality and adjusting prices more reasonably. Suggestions for enhancing customer satisfaction include developing more effective marketing strategies, enhancing employee training to provide quality service, and implementing customer loyalty programs to strengthen long-term relationships with consumers. The findings of this research are expected to provide valuable insights to gas station operators and other stakeholders in the heating oil industry to enhance customer satisfaction and maintain a competitive market share.
Pembentukan Budaya Safety Melalui Penerapan Safety Talk dan Stop Work Authority Di PT BTUB Murtasiyah Murtasiyah; Abdul Halim
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14880

Abstract

PT Bukaka Teknik Utama Balikpapan sebagai kontraktor yang bergerak dalam pelayanan dibidang migas mempunyai komitmen untuk membentuk budaya keselamatan kerja (safety) bagi seluruh karyawannya. Salah satu aspek yang diterapkan adalah dengan cara melibatkan karyawan lapangan dalam aspek keselamatan (safety). Program yang dilakukan adalah menerapkan safety talk yang di tentukan selama satu tahun baik itu topik, pembicara dan jadwalnya yang ditetapkan setiap hari senin, kecuali hari libur. Topik-topik yang dipilih sesuai aktifitas di lapangan dan bidang serta kemampuan karyawan masing-masing. Selain itu untuk meningkatkan kepedulian karyawan terhadap safety juga menerapkan program Stop Work Authority (SWA) yaitu pemberian wewenang kepada seluruh karyawan dapat memberhentikan pekerjaan jika melihat rekannya melakukan tindakan atau pekerjaan secara tidak aman. Dari penerapan safety talk dan stop work authority menunjukkan bahwa tingkat kontribusi karyawan dalam acara safety talk semakin meningkat dan tindakan atau perilaku tidak aman sepanjang tahun 2024 semakin menurun, serta kepedulian karyawan untuk menerapkan stop work authority semakin konsisten. Dengan demikian penerapan kedua program tersebut mampu membangun budaya selamat (Safety) seperti yang diharapkan oleh pimpinan perusahaan.
Co-Authors Dina Afkarina Murtasiyah Murtasiyah