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All Journal Jurnal Ekonomi Logistik
Iwan Sagita Hadikusuma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KEPEMIMPINAN DAN PELATIHAN KERJA TERHADAP DISIPLIN DAN KINERJA Iwan Sagita Hadikusuma; Mei Jayanto; Asmirin Noor; Parwita Setya Wardhani; Susilowati
E-logis : Jurnal Ekonomi Logistik Vol. 3 No. 1 (2021)
Publisher : E-logis : Jurnal Ekonomi Logistik

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This study discusses the influence of leadership and job training on the discipline and performance of the state's crew at the Tanjung Perak Beach and Sea Guard Base, Surabaya. This study uses an explanatory research design with a causal comparative approach. The population in this study were the crew of the ships at the Tanjung Perak Beach and Sea Guard Surabaya, totaling 55 people. The sampling technique used a census. The sample in this study amounted to 55 people. The method of analysis of this research uses path analysis based on multiple linear regressions. The results of this study indicate that leadership directly has a significant effect on the work discipline of ship crew, job training directly has a significant effect on the work discipline of ship crew, leadership directly has a significant effect on the performance of crew members, job training directly has a significant effect on children's performance. ship crew, work discipline directly has a significant effect on the performance of crew members, leadership indirectly has a significant effect on performance through ship crew work discipline, job training indirectly has a significant effect on performance through ship crew work discipline.
ANALISIS VARIABEL MARKETING MIX TERHADAP STRATEGI PEMASARAN DIGITAL (STUDI KASUS PADA TOKOGUDANG KOSMETIK PURWOKERTO) Susilowati; M. D. Kharis Rifai; Iwan Sagita Hadikusuma; Apriliani Dewi Kusumaningtyas
E-logis : Jurnal Ekonomi Logistik Vol. 6 No. 1 (2023)
Publisher : E-logis : Jurnal Ekonomi Logistik

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Penelitian ini bertujuan untuk menganalisis pengaruh variabel marketing mix terhadap strategi pemasaran digital pada Toko Gudang Kosmetik Purwokerto. Penelitian bersifat survey dengan metode penelitian kuantitatif. Pengambilan sampel menggunakan teknik sampling accidental dandidapatkan sampel sebanyak 80 responden. Metode analisis yang digunakan yaituanalisis regresi linier berganda dengan responden adalah pelanggan atau konsumen yang mendapatkan informasi melalui media sosial lalu melakukan pembelian produk pada Toko Gudang Kosmetik Purwokerto. Hasil penelitianmenunjukkan bahwa (1) variabel produk t hitung 2,662 > t tabel 1,996, maka produk berpengaruh terhadap strategi pemasaran digital, (2) variabel harga t hitung 2,168 > t tabel 1,996, maka harga berpengaruh terhadap strategi pemasaran digital, (3) variabel tempat t hitung 3,466 > t tabel 1,996, maka tempat berpengaruh terhadap strategi pemasaran digital, (4) variabel promosit hitung 4,397 > t tabel 1,996, maka promosi berpengaruh terhadap strategi pemasaran digital, (5) Uji F hitung 22,572 yang berarti > F tabel 2,14, maka marketing mix secara simultan berpengaruh terhadap strategi pemasaran digital.
Co-Authors Apriliani Dewi Kusumaningtyas Asmirin Noor M. D. Kharis Rifai Mei Jayanto Parwita Setya Wardhani Susilowati