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All Journal Lencana: Jurnal Inovasi Ilmu Pendidikan Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Deni Arya Saputra
Universitas Muhammadiyah Jakarta
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Other

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Meningkatkan Literasi pada Siswa Siswi SD Negeri Grogol Utara 09 melalui Kegiatan Festival Deni Arya Saputra; Jamiati KN
Lencana: Jurnal Inovasi Ilmu Pendidikan Vol. 2 No. 2 (2024): April : Jurnal Inovasi Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/lencana.v2i2.3519

Abstract

Literacy is a vital aspect of education to ensure students' abilities in comprehending, interpreting, and interacting with various forms of texts. This study aims to evaluate the effectiveness of festival activities as a strategy to enhance students' literacy at SD Negeri Grogol Utara 09. A case study method was utilized to analyze the impact of festival activities on literacy skills, with 50 students from grades IV and V participating. Festival activities included film screenings, poetry readings, and dance performances, with data collection conducted through observation, interviews, and questionnaires before and after the events. Data analysis revealed a significant improvement in students' reading, writing, and speaking skills after engaging in festival activities. Additionally, students' interest in literacy and creative expression also increased positively. These findings affirm that festival activities can serve as an effective means to expand students' literacy beyond conventional curricula, providing a meaningful contribution to holistic education.
Pengaruh Etika Periklanan Dalam Komunikasi Pemasaran Terhadap Persepsi Konsumen Deni Arya Saputra; Ahmad Muthoriqqy Andika Saputra; Refansyah Adi Putra; Daniel Handoko
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v1i3.1345

Abstract

This article discusses the influence of advertising ethics in marketing communication on consumer perception using a qualitative descriptive approach. The main objective of this study is to explore how ethical practices in advertising affect consumers' perceptions of brands and advertised products. The research methodology involves qualitative analysis of relevant literature and case studies of controversial advertising campaigns. Findings from this research indicate that advertising ethics play a crucial role in shaping consumer perceptions of a brand, influencing consumer loyalty, and long-term brand reputation. The practical implication of this article underscores the necessity of implementing stringent ethical standards in every aspect of marketing communication to foster positive relationships between brands and consumers.
Co-Authors Ahmad Muthoriqqy Andika Saputra Daniel Handoko KN, Jamiati Refansyah Adi Putra