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All Journal Warta Pariwisata
Winne Riesky Alifah
Institut Teknologi Bandung
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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STAYCATION: TREN PARIWISATA BARU UNTUK MEMAHAMI PERILAKU WISATAWAN (TOURIST BEHAVIOR) MILLENIAL PASCA COVID-19 DI KOTA BANDUNG Winne Riesky Alifah; Suhirman Suhirman
Warta Pariwisata Vol 21 No 2 (2023):
Publisher : Pusat Perencanaan dan Pengembangan Kepariwisataan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/wpar.2023.21.2.05

Abstract

The purpose of the study was to determine millennial tourist behaviour regarding the decision to doing staycation in hotel during the Covid-19 pandemic. Study Design: This research in the study was descriptive using a quantitative method. Methodology: The study population was consumer or millennial tourist who have stayed in hotels and accommodation around Bandung City. The researchers determined a sample size of 235 respondents. The data collection was performed using a questionnaire consist of multiple choice by selecting a Likert scale. The data processed using SPSS 25. Result: From the profile of 300 respondents of millennial tourist with range 20 – 39 y.o who have stayed in hotel accommodation during the Covid-19 pandemic most of female tourist by 69.4%. Millennial tourist dominated with jobs as a new employees that explain a monthly expenditure budget that can belong to the lower middle class, this group has a good interest in staying at Budget Hotel. Conclusion: From this study we can concluded that the characteristics of millennial tourist choose staycation during Covid-19 pandemic because they need as relaxation. Millennial tourist considered stay at hotel accommodation that have implemented health protocol policies to maintain tourist safety as CHSE Certification.
Co-Authors Hery Widijanto