Warta Pariwisata
Vol 21 No 2 (2023):

STAYCATION: TREN PARIWISATA BARU UNTUK MEMAHAMI PERILAKU WISATAWAN (TOURIST BEHAVIOR) MILLENIAL PASCA COVID-19 DI KOTA BANDUNG

Winne Riesky Alifah (Institut Teknologi Bandung)
Suhirman Suhirman (Unknown)



Article Info

Publish Date
31 Dec 2023

Abstract

The purpose of the study was to determine millennial tourist behaviour regarding the decision to doing staycation in hotel during the Covid-19 pandemic. Study Design: This research in the study was descriptive using a quantitative method. Methodology: The study population was consumer or millennial tourist who have stayed in hotels and accommodation around Bandung City. The researchers determined a sample size of 235 respondents. The data collection was performed using a questionnaire consist of multiple choice by selecting a Likert scale. The data processed using SPSS 25. Result: From the profile of 300 respondents of millennial tourist with range 20 – 39 y.o who have stayed in hotel accommodation during the Covid-19 pandemic most of female tourist by 69.4%. Millennial tourist dominated with jobs as a new employees that explain a monthly expenditure budget that can belong to the lower middle class, this group has a good interest in staying at Budget Hotel. Conclusion: From this study we can concluded that the characteristics of millennial tourist choose staycation during Covid-19 pandemic because they need as relaxation. Millennial tourist considered stay at hotel accommodation that have implemented health protocol policies to maintain tourist safety as CHSE Certification.

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Journal Info

Abbrev

wpar

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

Warta Pariwisata is a journal that accepts various articles related to tourism. The aim of this journal is to raise awareness, consideration and analysis of issues in the tourism field, and also promotes the exchange of ideas related to tourism development. This journal is aimed primarily at various ...