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All Journal Journal on Education Jurnal Manajemen Kreatif dan Inovasi
Rama Rizqullah Fahrizal
Universitas Bakrie
Decision Sciences, Operations Research & Management Education

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Analysis: Married Women-Segmented Module Meet Doctor Users With Low Interest in The Klikdokter App Isfan Ferli; Fidy Rachman Osthar; Rama Rizqullah Fahrizal; Jerry Heikal
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3783

Abstract

The clinic's process for requesting a consultation with a doctor and receiving a queue number is inefficient. To help patients make the most of their time at the clinic, it is helpful to provide them with information on when physicians will be available to see them. A new approach to health development governance is required under Regulation No. 21 of 2020 of the Republic of Indonesia's Minister of Health, which addresses the Ministry's Strategic Plan for 2020–2024. This plan encompasses health information systems, research integration, and development, among other areas. First, Health Technology Transformation, which includes developing and integrating health data; second, Health Service Application Integration and Development; and third, Health Technology Ecosystem Development, will house the primary activities involved in health technology transformation. This study's findings suggest that consumers are mostly interested in finding hospitals in close proximity to their homes, rather than using the doctor's appointment component of the KlikDokter app. Because of this, KlikDokter has to implement a change movement that can increase the number of health facilities that operate with Klik Doctor, allowing it to reach the closest health facility. It also has to link insurance and BPJS so that health facilities may provide transaction features.
Binary Logistic Regression Methodology To Determine The Factors That Influence The Decision To Open A Siginjai Savings Account At Bank XYZ Isfan Ferli; Raden Maart Adi Waskita; Rama Rizqullah Fahrizal; Jerry Heikal
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6624

Abstract

Sektor perbankan secara progresif menggunakan iklan media sosial sebagai strategi pemasaran untuk memperluas jangkauan dan mempromosikan penawarannya kepada demografi yang lebih luas. Namun, bukti empiris mengenai efektivitas iklan media sosial dalam industri ini masih kurang. Penelitian ini bertujuan untuk mengatasi kekurangan ini dengan menyelidiki faktor-faktor yang mempengaruhi keputusan untuk membuka rekening melalui penggunaan regresi logistik biner. Data dikumpulkan dari sampel 111 pelanggan bank yang telah menerima iklan media sosial Siginjai. Hasil analisis menunjukkan bahwa terdapat korelasi signifikan antara dampak iklan media sosial Siginjai dan tujuan pembukaan rekening Siginjai dalam mempengaruhi keputusan untuk membuka rekening tabungan Siginjai di Bank XYZ. Penelitian ini menggunakan dataset yang diperoleh melalui survei, dengan data yang tersebar di Jabodetabek dan luar Jabodetabek. Penelitian ini juga menemukan bahwa faktor-faktor yang mempengaruhi keputusan untuk membuka rekening tabungan Siginjai di Bank XYZ didasarkan pada demografi pelanggan, seperti usia dan jenis kelamin. Temuan ini menunjukkan bahwa bank dapat menggunakan iklan media sosial untuk secara efektif menargetkan dan mendapatkan pelanggan baru atau memperkaya produk perbankan yang sudah ada.
Co-Authors Fidy Rachman Osthar Isfan Ferli Jerry Heikal Raden Maart Adi Waskita