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All Journal Jurnal Manajemen Kreatif dan Inovasi Manajemen Kreatif Jurnal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Emilia Pranata
Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH LIVE STREAMING, FLASH SALE DAN REVIEW PRODUK TERHADAP PENINGKATAN PENJUALAN PADA PENGGUNA SHOPEE DI KOTA SURABAYA Masyayu Permata Ainurrohmah; Iswati Iswati; Emilia Pranata
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 9 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i9.2462

Abstract

Penelitian ini dilakukan untuk mengetahui “Pengaruh Live Streaming, Flash Sale, Dan Review Produk Terhadap Peningkatan Penjualan Pada Pengguna Shope Di Kota Surabaya” sesuai dengan permasalahan yang diangkat. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh live streaming, flash sale, dan review produk terhadap peningkatan penjualan pada pengguna shopee di Kota Surabaya. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif . Sampel yang digunakan dalam penelitian ini meliputi 100 responden dengan menggunakan teknik simple random sampling. Teknik analisis yang digunakan yaitu regresi linear berganda dengan bantuan software SPSS 23. Hasil penelitian ini menyatakan bahwa live streaming berpengaruh secara signifikan dan silmutan terhadap peningkatan penjualan pada pengguna shopee. Flash sale berpengaruh secara signifikan dan silmutan terhadap peningkatan penjualan pada pengguna shopee. Review produk tidak berpengaruh secara signifikan terhadap peningkatan penjualan. Live streaming, flash sale dan review produk berpengaruh langsung terhadap peningkatan penjualan pada shopee secara signifikan dan silmutan.
Strategi dan Dampak Kenaikan Harga Kedelai Terhadap Pendapatan Pengrajin Tempe Di Tenggilis Mejoyo Surabaya Imron Febrianto; Iswati Iswati; Emilia Pranata
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3927

Abstract

This research aims to determine the strategies used by tempe craftsmen through the production process regarding the impact of rising soybean prices and to find out whether the income of tempe craftsmen due to the increase in soybean prices has changed in Tenggilis Mejoyo Village, Surabaya City. In conducting this research, the descriptive qualitative method was used by the researcher. The findings in this research are how the tempeh production process, the strategies used by tempeh craftsmen to overcome the increase in soybean prices and the increase in soybean prices affect the income of tempeh craftsmen. It is hoped that this research will provide benefits, especially for all elements of society, for theoretical and practical benefits. The research results show that reducing the size of tempeh sold at a fixed price is a way for tempeh craftsmen to overcome the decline in income. The increase in soybean prices not only affects the income of tempeh craftsmen but also affects the amount of tempeh production which decreases by 50%. Some of the suggestions offered by researchers include craftsmen expanding tempe marketing, for the Indonesian government to help resolve the problem of rising prices of basic commodities, especially soybeans, which are still unstable, and for researchers who can then carry out further research on the impact of rising soybean prices on the purchasing power of tempeh. community in Tenggilis Mejoyo Village, Surabaya City.
Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan Printing JuraganBendera.com Hoiri Hoiri; Iswati Iswati; Emilia Pranata
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3202

Abstract

This research was conducted to find out about "The Effect of Job Satisfaction on Employee Performance" in accordance with the subject matter raised, namely the effect of job satisfaction on employee performance Printing JuraganBendera.com. The background of this research is the importance of employee satisfaction with their work because it can increase or decrease their performance. employees who find their work enjoyable The recipient of the award will be encouraged to improve their abilities, thus having an impact on improving performance. the whole company. This investigation aims to determine the impact of job satisfaction. The purpose of this study was to analyze the effect of job satisfaction on employee performance Printing JuraganBendera.com. The method used in this research is quantitative method. The sample used in this study was the entire number of employees including 30 people using the total sampling method. Technical analysis using simple linear regression with the help of SPSS data processing applications. The conclusion of the results of this study is that job satisfaction significantly and negatively affects the performance of Printing JuraganBendera.com employees.
Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Shenglu Zanmei International Muhamad Diva Daniswara S; Iswati Iswati; Anis Fitriyasari; Emilia Pranata
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3218

Abstract

This research aims to test or analyze the influence of work environment training on the work productivity employees at PT Shenglu Zanmei International. The population in this study were all 53 employees in the production department of PT Shenglu Zanmei International, Surabaya City. The sampling technique for this research used a purposive sampling technique, thus the respondents for this research were 53 respondents from all permanent employees at PT Shenglu Zanmei International. This research uses primary data obtained through questionnaires and simple linear regression analysis methods as data analysis techniques. The data was processed using the Statistical for Product and Service Solution (SPSS) program. The results of the study showed that the physical work environment had a positive and significant effect on the work productivity variables of production employees at PT Shenglu Zanmei International.
Co-Authors Anis Fitriyasari Hoiri Hoiri Imron Febrianto Iswati Iswati Masyayu Permata Ainurrohmah Muhamad Diva Daniswara S