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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Manajemen Kreatif dan Inovasi
Iswati Iswati
Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Decision Sciences, Operations Research & Management

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Pengaruh Word Of Mouth, Pengetahuan Produk Dan Citra Merek Terhadap Minat Pembelian Ipad Di Kota Surabaya Vierri Lipsendy Lo; Iswati Iswati
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4671

Abstract

Nowadays technological developments, there are various kinds of technology circulating in society. Various examples of technology that have been circulating include computers, mobile phones, smart watch and tablets. Various examples of technology that have been circulating include computers, mobile phones, smart watch and tablets. There is one tablet brand that has been circulating among the public. One of them is the Apple company with their tablet product iPad. This study aims to determine and analyze the influence of word of mouth, product knowledge and brand image on iPad purchase interest in the city of Surabaya. This research is based on iPad purchase interest that is increasing from year to year and is based on purchase interest that occurs before the purchase of the product. This study used non-probability sampling and had a response of 150. The sample is taken through the number of indicators times the parameter 10. The analysis method used in this study is PLS-SEM (Structural Equation Model based on Partial Least Square). The results of this study show a significant influence of word of mouth on purchase interest, a significant influence of product knowledge on purchase interest and a significant influence of brand image on purchase interest.
Strategi dan Dampak Kenaikan Harga Kedelai Terhadap Pendapatan Pengrajin Tempe Di Tenggilis Mejoyo Surabaya Imron Febrianto; Iswati Iswati; Emilia Pranata
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3927

Abstract

This research aims to determine the strategies used by tempe craftsmen through the production process regarding the impact of rising soybean prices and to find out whether the income of tempe craftsmen due to the increase in soybean prices has changed in Tenggilis Mejoyo Village, Surabaya City. In conducting this research, the descriptive qualitative method was used by the researcher. The findings in this research are how the tempeh production process, the strategies used by tempeh craftsmen to overcome the increase in soybean prices and the increase in soybean prices affect the income of tempeh craftsmen. It is hoped that this research will provide benefits, especially for all elements of society, for theoretical and practical benefits. The research results show that reducing the size of tempeh sold at a fixed price is a way for tempeh craftsmen to overcome the decline in income. The increase in soybean prices not only affects the income of tempeh craftsmen but also affects the amount of tempeh production which decreases by 50%. Some of the suggestions offered by researchers include craftsmen expanding tempe marketing, for the Indonesian government to help resolve the problem of rising prices of basic commodities, especially soybeans, which are still unstable, and for researchers who can then carry out further research on the impact of rising soybean prices on the purchasing power of tempeh. community in Tenggilis Mejoyo Village, Surabaya City.
Co-Authors Emilia Pranata Imron Febrianto Vierri Lipsendy Lo