Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Kreatif dan Inovasi MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Iswati Iswati
Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Pengaruh Word Of Mouth, Pengetahuan Produk Dan Citra Merek Terhadap Minat Pembelian Ipad Di Kota Surabaya Vierri Lipsendy Lo; Iswati Iswati
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4671

Abstract

Nowadays technological developments, there are various kinds of technology circulating in society. Various examples of technology that have been circulating include computers, mobile phones, smart watch and tablets. Various examples of technology that have been circulating include computers, mobile phones, smart watch and tablets. There is one tablet brand that has been circulating among the public. One of them is the Apple company with their tablet product iPad. This study aims to determine and analyze the influence of word of mouth, product knowledge and brand image on iPad purchase interest in the city of Surabaya. This research is based on iPad purchase interest that is increasing from year to year and is based on purchase interest that occurs before the purchase of the product. This study used non-probability sampling and had a response of 150. The sample is taken through the number of indicators times the parameter 10. The analysis method used in this study is PLS-SEM (Structural Equation Model based on Partial Least Square). The results of this study show a significant influence of word of mouth on purchase interest, a significant influence of product knowledge on purchase interest and a significant influence of brand image on purchase interest.
Strategi dan Dampak Kenaikan Harga Kedelai Terhadap Pendapatan Pengrajin Tempe Di Tenggilis Mejoyo Surabaya Imron Febrianto; Iswati Iswati; Emilia Pranata
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3927

Abstract

This research aims to determine the strategies used by tempe craftsmen through the production process regarding the impact of rising soybean prices and to find out whether the income of tempe craftsmen due to the increase in soybean prices has changed in Tenggilis Mejoyo Village, Surabaya City. In conducting this research, the descriptive qualitative method was used by the researcher. The findings in this research are how the tempeh production process, the strategies used by tempeh craftsmen to overcome the increase in soybean prices and the increase in soybean prices affect the income of tempeh craftsmen. It is hoped that this research will provide benefits, especially for all elements of society, for theoretical and practical benefits. The research results show that reducing the size of tempeh sold at a fixed price is a way for tempeh craftsmen to overcome the decline in income. The increase in soybean prices not only affects the income of tempeh craftsmen but also affects the amount of tempeh production which decreases by 50%. Some of the suggestions offered by researchers include craftsmen expanding tempe marketing, for the Indonesian government to help resolve the problem of rising prices of basic commodities, especially soybeans, which are still unstable, and for researchers who can then carry out further research on the impact of rising soybean prices on the purchasing power of tempeh. community in Tenggilis Mejoyo Village, Surabaya City.
Peran Pelayanan Akademik dalam Meningkatkan Kepuasan Mahasiswa di STIE IBMT Surabaya Ilham Sulaiman; Iswati Iswati; Emilia Pranata
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.955

Abstract

This research was conducted to find out about "The role of academic services in increasing student satisfaction at STIE IBMT Surabaya". In accordance with the main issue raised, namely the role of academic services in increasing student satisfaction. Among other things, the quality of service, the level of student satisfaction, as well as the characteristics of student expectations for STIE IBMT Surabaya, which is the background for conducting this research, is because there is still a lot of concern regarding STIE IBMT Surabaya students' dissatisfaction with the quality of services provided. The research method used in this research is a qualitative method, there are 6 informants consisting of STIE IBMT students as partners and teaching staff and staff as partners of STIE IBMT Surabaya using primary data sources and secondary data used to collect data using observation, interviews and documentation of the data that has been collected and analyzed. The conclusion of this research is that the academic role of STIE IBMT Surabaya is very much needed and very important to increase students' sense of satisfaction significantly and positively which influences the image of the campus to become the choice of prospective new students. Meanwhile, if academics do not play a role in trying to improve service quality, it will make the campus image negative and affect the popularity of prospective new students interested in STIE IBMT Surabaya in the future.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Apotek Bella Surabaya Erina Rizky Nur Fadillah; Iswati Iswati; Eny Sulistyowati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12434

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan pada Apotek Bella Surabaya di tengah persaingan usaha farmasi yang semakin kompetitif. Latar belakang penelitian didasarkan pada masih ditemukannya keluhan pelanggan mengenai waktu antrean pelayanan, kebutuhan informasi obat yang lebih lengkap, serta persepsi terhadap kesesuaian harga dengan manfaat yang diterima. Penelitian menggunakan metode kuantitatif dengan pendekatan survei. Populasi penelitian adalah seluruh pelanggan Apotek Bella Surabaya dengan jumlah yang tidak diketahui secara pasti, sehingga penentuan sampel menggunakan teknik accidental sampling. Sebanyak 140 responden dipilih sebagai sampel penelitian melalui penyebaran kuesioner menggunakan skala Likert. Analisis data dilakukan menggunakan SPSS versi 27 melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara parsial, kualitas pelayanan memperoleh nilai t hitung sebesar 4,513 dan harga sebesar 4,198 dengan tingkat signifikansi 0,001 (<0,05). Secara simultan, kedua variabel berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai F hitung sebesar 1256,233 dan signifikansi 0,001. Nilai koefisien determinasi (R²) sebesar 0,944 menunjukkan bahwa 94,4% variasi kepuasan pelanggan mampu dijelaskan oleh kualitas pelayanan dan harga, sedangkan 5,6% dipengaruhi faktor lain di luar penelitian. Kualitas pelayanan merupakan variabel yang paling dominan dalam meningkatkan kepuasan pelanggan pada Apotek Bella Surabaya.
Pengaruh Brand Ambassador Idol K-Pop Seventeen Dino (Lee Chan) dan Kualitas Produk terhadap Brand Image Produk Sunscreen Azarine Cindy Fatika Sari; Iswati Iswati; Eny Sulistyowati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12629

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ambassador Idol  K-pop Dino (Lee Chan) dan kualitas produk terhadap Brand Image produk sunscreen Azarine. Latar belakang penelitian ini didasari oleh semakin ketatnya persaingan industri kosmetik di Indonesia, khususnya pada kategori skincare yang mendorong perusahaan memanfaatkan figur publik populer serta peningkatan kualitas produk untuk membangun citra merek yang kuat di benak konsumen. Pemilihan Idol K-Pop sebagai Brand Ambassador dianggap mampu mempengaruhi persepsi, sikap, dan kepercayaan konsumen terhadap suatu merek. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen pengguna sunscreen Azarine, dengan teknik pengambilan 100 data sampel menggunakan purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda untuk mengetahui pengaruh parsial dan simultan antara variabel Brand Ambassador dan kualitas produk terhadap Brand image. Hasil penelitian menunjukkan bahwa Brand Ambassador Dino (Lee Chan) berpengaruh positif dan signifikan terhadap Brand image sunscreen Azarine. Selain itu, kualitas produk juga memiliki pengaruh positif  dan signifikan terhadap Brand image. Secara simultan Brand Ambassador dan kualitas produk terbukti berpengaruh signifikan dalam membentuk Brand Image produk sunscreen Azarine. Kesimpulan dari penelitian ini adalah bahwa penggunaan Brand Ambassador Idol K-Pop yang tepat serta didukung oleh kualitas produk yang baik dapat memperkuat Brand image dan meningkatkan daya saing produk di pasar.
Co-Authors Cindy Fatika Sari Emilia Pranata Eny Sulistyowati Erina Rizky Nur Fadillah Ilham Sulaiman Imron Febrianto Vierri Lipsendy Lo