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Oktaviani, Elma
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Crafting Loyalty: How Social, Seductive, and Recreational Experiences Shape Mall-Goers' Fidelity Through Visitor Satisfaction Oktaviani, Elma
Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v7i2.225

Abstract

This research aims to analyze the influence of social experience, seductive experience, and recreational experience on mall visitor loyalty which is mediated by visitor satisfaction. This type of research is descriptive research with the research population being Indonesian citizens and 100 respondents were obtained through a sampling technique, namely purposive sampling with criteria (they are Indonesian citizens who come from one of the regions in Java: Jakarta, West Java, Central Java, East Java, and Yogyakarta 2). Have visited the mall in their area at least once. The data analysis technique used in this research is PLS (partial least squares) and from the results of data analysis it is found that social experience and visitor satisfaction partially have a positive influence on visitor loyalty, seductive experience and recreational experience partially have no effect on mall visitor loyalty. Visitor satisfaction can mediate the influence of social experience on mall visitor loyalty, but is unable to partially mediate seductive experience and recreational experience on mall visitor loyalty.
Crafting Loyalty: How Social, Seductive, and Recreational Experiences Shape Mall-Goers' Fidelity Through Visitor Satisfaction Oktaviani, Elma
Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v7i2.225

Abstract

This research aims to analyze the influence of social experience, seductive experience, and recreational experience on mall visitor loyalty which is mediated by visitor satisfaction. This type of research is descriptive research with the research population being Indonesian citizens and 100 respondents were obtained through a sampling technique, namely purposive sampling with criteria (they are Indonesian citizens who come from one of the regions in Java: Jakarta, West Java, Central Java, East Java, and Yogyakarta 2). Have visited the mall in their area at least once. The data analysis technique used in this research is PLS (partial least squares) and from the results of data analysis it is found that social experience and visitor satisfaction partially have a positive influence on visitor loyalty, seductive experience and recreational experience partially have no effect on mall visitor loyalty. Visitor satisfaction can mediate the influence of social experience on mall visitor loyalty, but is unable to partially mediate seductive experience and recreational experience on mall visitor loyalty.
Strategi Pengembangan Potensi Perkebunan Sebagai Kawasan Wisata Agro Di Dayang Resort Singkawang Kalimantan Barat Imam Prakoso, Antonio Wasono; Oktaviani, Elma; Wiadi, Iyus
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9366

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan potensi perkebenunan sebagai wisata agro di Dayang Resort Singkawang. Penelitian ini menyimpulkan hasil analisis faktor internal dengan nilai 2,97, menunjukkan penilaian tinggi terhadap kekuatan dan kelemahan Dayang Resort Singkawang. Kekuatan tertinggi terletak pada promosi melalui media elektronik, menunjukkan pengaruh besar terhadap kelangsungan agrowisata. Kelemahan utama adalah jarak tempuh objek agrowisata yang jauh dari Kota Singkawang, mempengaruhi kelangsungan agrowisata di Dayang Resort Singkawang. Hasil analisis faktor eksternal dengan nilai 2,99 menunjukkan penilaian tinggi terhadap peluang dan ancaman. Peluang utama adalah kondisi alam yang potensial dalam pengembangan agrowisata, sementara ancaman terbesar adalah kurangnya kesadaran wisatawan dalam menjaga objek wisata, yang dapat menjadi hambatan dalam pengembangan agrowisata di Dayang Resort Singkawang. Dengan menerapkan analisis SWOT, Dayang Resort Singkawang berada dalam fase pertumbuhan usaha. Faktor internal sebesar 1,63 dan faktor eksternal sebesar 1,39. Oleh karena itu, strategi yang direkomendasikan adalah mendukung kebijakan yang agresif (Growth oriented strategy) untuk mengoptimalkan potensi agrowisata di Dayang Resort Singkawang.
Co-Authors Imam Prakoso, Antonio Wasono Iyus Wiadi