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Supply Chain Management and Competitive Advantage in Pekanbaru City: An Evidence from Small and Medium-Sized Bread Industry Prima Andreas Siregar; Pegy Tasia Ganeha; Restu
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 01 (2022): February, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The purpose of this research is to look at the effects of supply chain management and competitive advantage on the performance of Pekanbaru City's small and medium-sized baking industries. In this investigation, the sample was drawn using a non-probability sampling method known as saturation sampling. The questionnaire was distributed to employees or owners of Pekanbaru City's small and medium-sized baking enterprises. Sixty-seven employees or business owners from Pekanbaru City's small and medium-sized bread industries were included in the sample population. The acquired data were analyzed using the PLS (Partial Least Squares) analytic technique with SEM-PLS and WarpPLS 6.0 software. According to the findings, supply chain management positively impacts firm performance. Supply chain management can also help to gain a competitive advantage. Furthermore, competitive advantage has a beneficial effect on firm performance, and supply chain management affects company performance whether or not it has a competitive advantage, though it tends to have a direct effect.