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All Journal Asian Journal of Management, Entrepreneurship and Social Science
I Nyoman Sunarta
Master Program in Tourism, Faculty of Tourism, Udayana University, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Development Of Coffee Agrotourism in Gombengsari Village, Banyuwangi Regency, East Java Muhammad Ridla Ridla; I Nyoman Sunarta; Ni Made Sofia Wijaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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Abstract

The objective of this study was to identify the existing condition of coffee plantations as coffee agrotourism and propose a development strategy in Gombengsari Village. We chose this village because many of its residents work on coffee plantations. The approach used is qualitative and descriptive, supported by quantitative data. The data was collected through observation, focus group discussions, interviews, questionnaires, and documentation. Data analysis involved IFE, EFE, IE matrix, SWOT matrix, and QSPM. The results indicated that Gombengsari Village has great potential in component (4A) attraction, accessibility, amenities, and ancillary for agrotourism development and is supported by internal and external factors. IE matrix analysis places agrotourism development in a hold-and-maintain position, with a focus on market penetration and product development. The SWOT analysis has yielded six alternative strategies: (SO) optimization of tourism destination promotion; (WO) enhancement of human resources and facilities; (ST) optimization of cooperation between the government and the private sector; preventive measures; and (WT) improvement of safety and comfort. The QSPM analysis underscores the importance of increasing human resources as a top priority, with a TAS value of 18.24 for developing coffee agrotourism in Gombengsari Village. This indicates that Gombengsari Village has great potential to become a coffee agrotourism destination, which will boost the local economy and attract more tourists.
Tourısm Management Strategy In The Natural Tourısm Park Area Of Buyan Lake And Tamblıngan Lake, Balı Made Sera Septiani; I Nyoman Sunarta; Syamsul Alam Paturusi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Management remains a challenge for many tourism destinations, including the Lake Buyan and Lake Tamblingan areas, which have complex tourism management issues. Lake Buyan, outside the conservation area, still lacks clear tourism management, while the management of Lake Tamblingan, particularly within the conservation area, opens opportunities for natural resource extraction. Management in these areas has not yet been optimal in terms of conservation efforts, tourism activities, and sustainability aspects. This research aims to structure management through tourism management strategies to provide benefits and fairness to the stakeholders involved, as well as efforts to improve performance and effectiveness, especially management capacity.This research examines the phases of tourism development, current management conditions, as well as internal and external factors. Data for this research were obtained through observation and in-depth interviews. The data were analyzed using qualitative data analysis techniques with NVivo and further analyzed using SWOT analysis to find tourism management strategies in the Lake Buyan and Lake Tamblingan Nature Tourism Park areas.The research results show that Lake Buyan is in the development phase, and Lake Tamblingan is in the involvement phase. Tourism management in the Lake Buyan and Lake Tamblingan Nature Tourism Park is in a balanced internal-external condition, with 8 strength factors, 6 weakness factors, 5 opportunity factors, and 5 threat factors. Based on internal and external conditions, the combination of SO, WO, ST, and WT strategies are compiled as follows: zoning of utilization areas, digital promotion, human resource development, stakeholder collaboration, transparency of retribution results, enhancement of nature-loving programs for tourists, organization of events highlighting tourism potential, and disaster management planning.
Co-Authors Made Sera Septiani Muhammad Ridla Ridla Ni Made Sofia Wijaya Syamsul Alam Paturusi