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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Ni Made Sofia Wijaya
Master Program in Tourism, Faculty of Tourism, Udayana University, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Development Of Coffee Agrotourism in Gombengsari Village, Banyuwangi Regency, East Java Muhammad Ridla Ridla; I Nyoman Sunarta; Ni Made Sofia Wijaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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The objective of this study was to identify the existing condition of coffee plantations as coffee agrotourism and propose a development strategy in Gombengsari Village. We chose this village because many of its residents work on coffee plantations. The approach used is qualitative and descriptive, supported by quantitative data. The data was collected through observation, focus group discussions, interviews, questionnaires, and documentation. Data analysis involved IFE, EFE, IE matrix, SWOT matrix, and QSPM. The results indicated that Gombengsari Village has great potential in component (4A) attraction, accessibility, amenities, and ancillary for agrotourism development and is supported by internal and external factors. IE matrix analysis places agrotourism development in a hold-and-maintain position, with a focus on market penetration and product development. The SWOT analysis has yielded six alternative strategies: (SO) optimization of tourism destination promotion; (WO) enhancement of human resources and facilities; (ST) optimization of cooperation between the government and the private sector; preventive measures; and (WT) improvement of safety and comfort. The QSPM analysis underscores the importance of increasing human resources as a top priority, with a TAS value of 18.24 for developing coffee agrotourism in Gombengsari Village. This indicates that Gombengsari Village has great potential to become a coffee agrotourism destination, which will boost the local economy and attract more tourists.
The Impact of Coastal Tourism Activities on The Environment and Socio-Culture (Case Study: Berawa Beach, Canggu) Bella Desita Yusnny; Ni Made Sofia Wijaya; Ni Putu Ratna Sari
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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This research aims to analyze the impact of coastal tourism activities on the environment and socio-culture in the Berawa Beach Coastal Area, Canggu. This research uses a qualitative descriptive method with a case study approach. Researcher conducted in-depth interviews with the following sources: Tibubeneng Village, represented by the Head of the Welfare Section, Community Empowerment Institutions, business owners, art shop owners and cafe owners, three local communities and one person who works in the Berawa Coastal Area. This research examines in more depth the impact of coastal tourism activities on the environment and socio-culture. Apart from interviews, researcher made observations and studies from news, articles and journals of previous research. After conducting in-depth interviews with resource people, researche found that there were negative and positive impacts on the environment and socio-culture due to coastal tourism activities in the Berawa Coastal Coastal Area. From the impacts felt by the interviewees, the negative impacts were more significantly felt on the environment due to land conversion and poor waste management. Meanwhile, significant negative socio-cultural impacts are felt, namely the occurrence of traffic jams and crime.
The Impact of Tourism on Quality of Life Based on the Perspective of Local Community in Canggu Village, Badung Regency Fatimah Adelaida Ivan; Ni Made Sofia Wijaya; I Gusti Ngurah Widyatmaja
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The locals' quality of life has been substantially influenced by the growth of tourists in Bali's Badung Regency's Canggu Village. The locals of Canggu Village provide their opinion on how tourism affects their quality of life, which is examined in this study. Income, housing, social stability, health, education, employment prospects, job security, and happiness are the nine factors that are used to assess the quality of life. The data analysis in this study is done quantitatively utilizing Smart-PLS.The study's conclusions, which have an original sample value of 0.422, T Statistic 5.867, and p-value 0.000, show that the impact of tourism on the economic side strongly influences the community's quality of life. The socio-cultural aspect also demonstrates significant influence, with an original sample value of 0.426, T Statistic 5.789, and p-value 0.000. Similarly, the environmental aspect significantly affects quality of life, with an original sample value of 0.255, T Statistic 3.907, and p-value 0.000.From the perspective of the local community, these three aspects show that the growth in tourism activities has a significant positive impact on the quality of life of the people in Canggu Village. To enhance quality of life and optimize the benefits of tourism, it is recommended to provide training programs for local residents, promote sustainable tourism practices, educate about social risks, and strengthen environmental regulations along with community participation in environmental conservation efforts.
The Potential of Traditional Food in Developing Creative Culinary Tourism in the City of Palangka Raya Widiya Widiya; Putu Sucita Yanthy; Ni Made Sofia Wijaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Traditional food as one of the culinary tourism attractions. For tourists, appreciating and enjoying the traditional food is a way to experience the uniqueness of a destination which they visit. Traditional food is often a reflection of cultural richness, its distinctive and unique taste is often the main attraction fortourists who want to experience the diversity of local culinary delights in an area. This research aims to identify the potential of traditional food as a creative culinary tourism product in Palangka Raya City and analyze the development of traditional food as creative culinary tourism in Palangka Raya City The research method used is qualitative with a qualitative descriptive approach. Data collection methods were carried out through observation, interviews and literature studies. The results of this research show that there is potential for traditional food that can be developed in Palangka Raya City, namely 6 types of traditional food, 1 type of traditional drink, 2 types of snacks and 5 types of typical souvenirs that have their own taste. The development of traditional food as a creative culinary tourism attraction in Palangka Raya City such as innovation, combining modern cooking techniques with traditional recipes, and through the Isen Mulang Festival and Nusantara Culinary Festival events which can create interesting and authentic creative culinary tourism experiences. The implication of this research is to encourage the development of culinary tourism by implementing alternative strategies to increase the preservation of local cultural identity, promotion and marketing and increase economic growth for local communities in improving the quality of life
Co-Authors Bella Desita Yusnny Fatimah Adelaida Ivan I Gusti Ngurah Widyatmaja I Nyoman Sunarta Muhammad Ridla Ridla Ni Putu Ratna Sari Putu Sucita Yanthy Widiya Widiya