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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Putu Sucita Yanthy
Master Program in Tourism, Faculty of Tourism, Udayana University, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Social Media Promotion Mix and Destination Image on Visitor Satisfaction at Puncak Lima Jari, South Sulawesi Nurul Muslihati Idris; I Made Sendra; Putu Sucita Yanthy
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

In increasing visitor numbers, it is important to know and understand the factors that affect visitor satisfaction. In the context of the increasingly complex and competitive tourism sector, an effective promotion mix through social media and a positive destination image can be the key factors of increasing visitor satisfaction. This study aims to analyze the impact of social media promotion mix on visitor satisfaction at Puncak Lima Jari and analyze the influence of destination image on visitor satisfaction at Puncak Lima Jari. The research method uses a quantitative approach with data collection through the distribution of questionnaires to visitors who have visited Puncak Lima Jari. The sample for this study consists of 100 respondents, selected using purposive sampling techniques. Data analysis in this study is conducted using Structural Equation Modeling (SEM) with the SmartPLS4 analysis tool. The results of this study show that the social media promotion mix has a positive and significant effect on visitor satisfaction at Puncak Lima Jari, and the destination image also has a positive and significant effect on visitor satisfaction. This indicates that promoting Puncak Lima Jari and creating a positive destination image could increase visitor satisfaction. The implication of this study is to enhance the social media promotion mix and improve the positive image, which can provide greater satisfaction for visitors. Managers need to implement these strategies to attract more visitors in the future.
The Potential of Traditional Food in Developing Creative Culinary Tourism in the City of Palangka Raya Widiya Widiya; Putu Sucita Yanthy; Ni Made Sofia Wijaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Traditional food as one of the culinary tourism attractions. For tourists, appreciating and enjoying the traditional food is a way to experience the uniqueness of a destination which they visit. Traditional food is often a reflection of cultural richness, its distinctive and unique taste is often the main attraction fortourists who want to experience the diversity of local culinary delights in an area. This research aims to identify the potential of traditional food as a creative culinary tourism product in Palangka Raya City and analyze the development of traditional food as creative culinary tourism in Palangka Raya City The research method used is qualitative with a qualitative descriptive approach. Data collection methods were carried out through observation, interviews and literature studies. The results of this research show that there is potential for traditional food that can be developed in Palangka Raya City, namely 6 types of traditional food, 1 type of traditional drink, 2 types of snacks and 5 types of typical souvenirs that have their own taste. The development of traditional food as a creative culinary tourism attraction in Palangka Raya City such as innovation, combining modern cooking techniques with traditional recipes, and through the Isen Mulang Festival and Nusantara Culinary Festival events which can create interesting and authentic creative culinary tourism experiences. The implication of this research is to encourage the development of culinary tourism by implementing alternative strategies to increase the preservation of local cultural identity, promotion and marketing and increase economic growth for local communities in improving the quality of life
Management Strategy for the Erau Festival as a Cultural Tourism Attraction in the Kutai Kartanegara Ing Martadipura Sultanate, East Kalimantan Diece Christy Aliesa; Yohanes Kristianto; Putu Sucita Yanthy
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The festival was part of event management that aimed to preserve local culture and enhance the economic growth of tourism destinations. The management of festivals in the context of cultural tourism had become a strategic approach in the development of culturally-based tourism destinations. The Erau Festival, as a cultural heritage of the Kutai Kartanegara Sultanate, attracted considerable attention from tourists. Thus, it had significant prospects for being developed into a cultural tourism attraction. The aim of the research was to analyse the potential for cultural tourism, the role of stakeholders, and the formulation of alternative management strategies for the future. The method used was qualitative with a descriptive approach. Its main focus was to provide an in-depth understanding of the phenomenon under study. Data was collected through triangulation. Observations were carried out in a participatory manner, with the researcher involved in the Erau Festival and observed the ongoing interactions. In-depth interviews were conducted with key informants, including academics, businessmen, government, community, and media. The researcher also documented the Erau Festival activities to strengthen the research. The collected data was analysed using SWOT techniques. The findings indicated that the Erau Festival had significant cultural heritage potential but had not yet been packaged in a cultural tourism approach. Stakeholders played a role in its management, but this was limited to the local government and the Kutai Kartanegara Sultanate. Other stakeholders had not played any role at all. Based on these findings, ten alternative strategies were proposed for managing the Erau Festival to make it more effective and efficient. The implication was to develop the Erau Festival as a cultural tourism attraction to preserve local assets and enhance economic growth for the local community.
Co-Authors Diece Christy Aliesa I Made Sendra Ni Made Sofia Wijaya Nurul Muslihati Idris Widiya Widiya Yohanes Kristianto