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All Journal International Journal of Technology and Education Research Asian Journal of Management, Entrepreneurship and Social Science
I Nyoman Sukma Arida
Master Program in Tourism, Faculty of Tourism, Udayana University, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of the Quantitative Strategic Planning Matrix in the Management of Legomoro Twin Waterfall Tourist Attraction in Banyuwangi Regency Ninik Wahyu Indartik; I Putu Anom; I Nyoman Sukma Arida
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to identify the existing conditions of the tourist attraction of the Legomoro Twin Waterfall and propose a management strategy. The Legomoro Twin Waterfall was chosen because many people are involved in the management. The approach used is qualitative descriptive and supported by quantitative data, data sources are obtained through observation, interviews, documentation, literature studies and questionnaires. Data analysis was carried out using IFE and EFE, IE matrix, SWOT matrix and QSPM. The results of the study show that the tourist attraction of Legomoro Twin Waterfall has great potential in the components (4A) of attraction, accessibility, amenities, and ancillary for the development of agro-tourism and is supported by internal and external factors. IE matrix analysis puts the management of the Legomoro Twin Falls in a hold and maintain position, with a focus on market penetration and product development. The SWOT analysis resulted in seven alternative strategies: (SO) Utilizing the potential of Legomoro Waterfall to sell many tour packages online and attractively designed and improving the quality of facilities and infrastructure of Legomoro Waterfall, (WO) Improving the quality of human resources of industry players in Legomoro Waterfall by conducting counseling to the local community, (ST) Exploring the potential and strengthening the authenticity of nature, historical values and traditions and culture of the local community as an attraction of Legomoro Waterfall and Improving disaster mitigation in tourist attractions, (WT) Paying attention to the quality and quality of service to tourists and Increasing awareness and discipline to the community. QSPM analysis shows that increasing awareness and discipline to the community is a top priority with a TAS value of 8.00 for the management of the Legomoro Twin Waterfall tourist attraction.
Promotion Strategy Of Batuan Integrated Tour Package “The Living Museum Of Batuan” In Increasing Revenue Of Batuan Tourism Village I Gusti Putu Raja Darmadi; I Nyoman Sukma Arida; Irma Rahyuda
International Journal of Technology and Education Research Vol. 4 No. 02 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i02.3146

Abstract

Batuan Village in Gianyar Regency, Bali, is one of the cultural tourism destinations with significant potential to be developed through the Batuan Integrated Tour Package “The Living Museum of Batuan.” This study aims to analyze the promotional strategy of the Batuan Integrated Tour Package “The Living Museum” in increasing the income of Batuan Tourism Village. The research employed a quantitative descriptive approach, with data collected through questionnaires, observation, and documentation. The analytical tools used were Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT analysis to formulate alternative promotional development strategies. The findings indicate that the total IFE score is 2.89, suggesting that the internal condition of the tourism village is relatively strong. The main strengths include unique cultural-based tourism experiences, direct interaction with local communities, and a positive image supported by online reviews and word of mouth. Meanwhile, the primary weaknesses are the suboptimal use of digital media, inconsistency in promotional content, and website management. The total EFE score of 3.21 shows that the tourism village is well-positioned to respond to external opportunities, particularly digital technology development, the growing trend of cultural and authentic tourism, and government support for tourism villages. However, threats include competition with other tourism villages, environmental issues, and risks related to policy changes and political fluctuations. Based on the SWOT analysis, SO, WO, ST, and WT strategies were formulated, focusing on strengthening digital promotion through cultural storytelling, developing eco-cultural tour packages, enhancing digital marketing capacity, differentiating the “Living Museum” concept, and establishing digital promotion standard operating procedures. These strategies are expected to improve competitiveness, expand the cultural tourism market, and sustainably increase the income of Batuan Tourism Village.
Co-Authors I Gusti Putu Raja Darmadi I Putu Anom Irma Rahyuda Ninik Wahyu Indartik