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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum JIMTEK
Muhammad Yus Firdaus
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

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Formulasi Model Perencanaan Penjualan Produk PD.Tataka Sumber Sentosa Berdasarkan Metode Peramalan Yoga Esa Ardhana; Sutresna Juhara; Muhammad Yus Firdaus
JURNAL ILMIAH FAKULTAS TEKNIK Vol 3 No 2 (2023): November 2023 - April 2024
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jimtek.v3i2.3762

Abstract

This study aims to formulate a product sales planning model at Pd. Tataka Sumber Sentosa uses the right forecasting method. Forecasting method is the key in confirming. In this study an analysis of the products was carried out, namely buis concrete and u-ditch. Data analysis is used as a basis for analyzing using forecasting methods such as the Moving Average, Exponential Smoothing, and Linear Trend Line Models of product sales planning formulation results. It can be concluded from the three forecasting models that the best is forecasting a 40 cm concrete bus with the Linear Trend Line Model results the error value of the 40 cm concrete buis with the Linear Trend Line Model is the value of MAD = 1.19, MSE = 2.048, MAPE = 2.412, and it can be concluded that the next forecast = 52 then the forecasting model chosen to determine forecasts for the next 6 months using the Linear Trend Line Model. Because the results of the analysis show that historical sales data and analyzing market demand trends are important steps in selecting the appropriate forecasting model.
Facing Digital Transformation: The Role of the Prakerja Program in Enhancing Indonesian Workforce Competencies Susanto Soekiman; Garry Brumadyadisty; Muhammad Yus Firdaus; Degdo Suprayitno; Netty Lisdiantini
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6380

Abstract

The Prakerja Program plays a crucial role in addressing Indonesia's demand for a digitally skilled workforce amid rapid technological and economic transformations. This study assesses the program’s effectiveness by employing the European Digital Competence Framework and Kirkpatrick’s Training Evaluation Model. The analysis reveals that while the program ensures accessibility and provides fundamental digital training, it demonstrates notable deficiencies in advanced skill development, sector-specific training, and practical applications. These limitations impede participants' preparedness for specialized employment in the technology sector, creative industries, and startups. The findings emphasize the necessity of an enhanced curriculum that incorporates advanced, modular training and experiential learning opportunities. To improve the program’s efficacy, this study recommends fostering strategic collaborations with industry stakeholders and implementing inclusive educational strategies. Aligning the program with labor market demands is essential for cultivating a highly competent and adaptable workforce in Indonesia’s evolving digital economy.
Buzzers, Bots, and Brands: Ethical Analysis of Manipulative Technology in Digital PR Practices Yenny; Muhammad Yus Firdaus; Siska Armawati Sufa; Feliza Zubair; Dedi Setyawan
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 2 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the use of buzzers and bots in digital public relations (PR) strategies for Indonesian e-commerce, with a focus on the Shopee competition. The background of the study highlights the shift in PR communication from traditional media to algorithm-based practices that are often manipulative. The main issues are how these practices are carried out, their impact on consumer perceptions, and the ethical dilemmas that arise. The objectives of this study are to analyze buzzer-bot practices in digital PR, examine the ethical perceptions of stakeholders, and identify the boundaries between legitimate communication and manipulative campaigns. The methodology adopts a qualitative constructivist employing techniques such as case studies, interviews, netnography, and document analysis. The results indicate that buzzers and bots are effective in increasing visibility but lead to trust crises, ethical degradation, and reputational risks. The conclusions emphasize the need for regulation, transparency, and sustainable ethical communication strategies.
Co-Authors Dedi Setyawan Feliza Zubair Garry Brumadyadisty Netty Lisdiantini Siska Armawati Sufa Susanto Soekiman Sutresna Juhara Yenny Yoga Esa Ardhana