Garuda - Garba Rujukan Digital

Analysis of Digital Banking Product Marketing Strategies in Enhancing Business Performance (Case Study at Bank BJB) Ahmad Erawan; Tongam Sirait
Journal Of Social Science (JoSS) Vol 3 No 11 (2024): JOSS
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i11.379

This study investigates the marketing strategies of digital banking products at Bank BJB, aiming to enhance business performance amid increasing competition in Indonesia's banking sector. The introduction outlines the significant transformation in the banking industry due to the rise of digital banking and fintech, emphasizing the necessity for banks to innovate to attract tech-savvy customers, particularly millennials and Generation Z. The research method employed a qualitative approach, utilizing in-depth interviews and document analysis to assess the effectiveness of Bank BJB's marketing strategies, particularly through its BJB Digi application. Results indicate that while Bank BJB has leveraged regional partnerships and diversified its digital services, it faces challenges such as suboptimal user experience and limited market penetration outside its core areas. The discussion highlights the need for improved marketing strategies to enhance customer engagement and business performance. In conclusion, the study recommends that Bank BJB focus on technological innovation, strategic collaborations, and aggressive marketing efforts to strengthen its competitive position in the digital banking landscape, thereby optimizing its service offerings andexpanding its customer base

Pengaruh Pemasaran Digital dan Kualitas Layanan Pendukung Terhadap Kepuasan Pengguna Kendaraan Listrik Nurul Setyorini; Tongam Sirait
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1073

Penelitian ini bertujuan untuk mengetahui pengaruh dari pemasaran digital melalui aplikasi PLN Mobile dan kualitas layanan pendukung Stasiun Pengisian Kendaraan Listrik Umum (SPKLU) terhadap kepuasan pengguna kendaraan listrik menggunakan metode analisis regresi berganda. Berdasarkan hasil uji regresi linear berganda, diketahui bahwa nilai koefisien determinasi (R²) sebesar 0,632 menunjukkan bahwa 63,2% variasi kepuasan pengguna kendaraan listrik dapat dijelaskan oleh variabel pemasaran digital melalui aplikasi PLN Mobile dan kualitas layanan pendukung SPKLU, sementara 36,8% sisanya dijelaskan oleh faktor lain di luar model. Penelitian ini memiliki arti penting karena belum ada penelitian yang meneliti tentang pengaruh pemasaran digital melalui aplikasi PLN Mobile terhadap kepuasan pengguna kendaraan listrik.

Analysis of Digital Banking Product Marketing Strategies in Enhancing Business Performance (Case Study at Bank BJB) Ahmad Erawan; Tongam Sirait
Journal Of Social Science (JoSS) Vol 3 No 11 (2024): JOSS
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i11.379

This study investigates the marketing strategies of digital banking products at Bank BJB, aiming to enhance business performance amid increasing competition in Indonesia's banking sector. The introduction outlines the significant transformation in the banking industry due to the rise of digital banking and fintech, emphasizing the necessity for banks to innovate to attract tech-savvy customers, particularly millennials and Generation Z. The research method employed a qualitative approach, utilizing in-depth interviews and document analysis to assess the effectiveness of Bank BJB's marketing strategies, particularly through its BJB Digi application. Results indicate that while Bank BJB has leveraged regional partnerships and diversified its digital services, it faces challenges such as suboptimal user experience and limited market penetration outside its core areas. The discussion highlights the need for improved marketing strategies to enhance customer engagement and business performance. In conclusion, the study recommends that Bank BJB focus on technological innovation, strategic collaborations, and aggressive marketing efforts to strengthen its competitive position in the digital banking landscape, thereby optimizing its service offerings andexpanding its customer base

The Influence of School Principal Leadership, Work Environment, and Work Discipline on Teacher Performance at Yapparindo Klungkung Tourism Vocational School I Ketut Mandia; Tongam Sirait
Return : Study of Management, Economic and Bussines Vol. 3 No. 12 (2024): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i12.306

This research aims to identify the influence of school principal leadership, work environment, and work discipline on teacher performance at Yapparindo Tourism Vocational School. The research method used is quantitative with a multiple linear regression approach. The population in this study consists of all teachers at Yapparindo Tourism Vocational School, while the sample includes 56 teachers. The results of the regression analysis indicate that simultaneously, the three independent variables (school principal leadership, work environment, and work discipline) significantly affect teacher performance. However, partially, only the work discipline variable has a significant effect on teacher performance. Although the school principal leadership and work environment variables are not statistically significant, they remain important as both play a crucial role in creating a conducive work atmosphere. The coefficient of determination (R-square) obtained shows that the constructed regression model can only explain a small portion of the variation in teacher performance. This indicates that there are still other factors not covered in this study that also influence teacher performance. Based on the research findings, it is recommended that Yapparindo Tourism Vocational School focus more on improving teachers' work discipline. Additionally, the school needs to continually strive to enhance the quality of school principal leadership and improve working conditions. For future research, it is suggested to examine other factors that may affect teacher performance, such as work motivation, workload, and support from colleagues.

Exploration of Customer Experience in Satisfaction and Loyalty Toward Lion Air Flight Services Betrin Loreva Sipayung; Tongam Sirait
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 11 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i11.1375

Lion Air is one of the leading airlines in Indonesia's low-cost carrier (LCC) market. However, the airline faces several public concerns related to service quality and customer experience. This study aims to explore the reasons behind customer retention and the dynamics of customer satisfaction in the face of operational shortcomings. The study employs a qualitative approach to explore and understand customer experiences, perceptions, and preferences in-depth. Data were collected through primary and secondary sources, and interviews were conducted with participants. Data analysis was conducted qualitatively through stages of collection, presentation, reduction, and conclusion. The results show that customer satisfaction and loyalty to Lion Air flight services are influenced by several factors, including product quality, price, and service quality. Among these factors, affordable ticket prices are the main factors that encourage customers to make repeat purchases, stay loyal customers, and provide positive recommendations to others. The findings of this study can guide Lion Air's management in formulating effective strategies to improve service quality, strengthen customer loyalty, and maintain its position as a leading airline in Indonesia. Furthermore, it is hoped that further research can produce more comprehensive and useful findings for Lion Air management in improving performance and competitiveness in the aviation industry.

The Influence of Quality, Price, and Promotion on Interest in Buying PT Sig Precision Interlock Brick Products in Java Sofiyan Arif; Tongam Sirait
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.51617

This study is motivated by the need for effective marketing strategies to boost purchase intention of innovative products in the construction industry. The literature review discusses theories of consumer behavior, marketing mix, and empirical findings on the effects of quality, price, and promotion on purchase decisions, supported by works from Kotler & Keller, Hair et al., and recent scholars such as Azizah & Prasetya (2023) and Setiawan & Sunaryo (2024). The research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), with data collected through questionnaires from 100 users of interlock bricks in Java. The results indicate that all three independent variables quality, price, and promotion have a positive and significant effect on purchase intention, with an R-square value of 0.716. Product quality emerged as the dominant influence, followed by price and promotion. Validity and reliability tests confirm that all indicators meet the required thresholds. The study concludes that simultaneous efforts to enhance product quality, adjust pricing strategies, and implement educational promotions can effectively increase consumers’ purchase intention toward PT SIG’s precision interlock brick products.

The Influence of Employee Benefits Preferences on The Job Retention of Generation Y and Z Employees at PT X Information Technology Company in Indonesia Susendi Widjaya; Tongam Sirait
Journal Of Social Science (JoSS) Vol 3 No 12 (2024): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i12.402

The COVID-19 pandemic has changed the landscape of the labor market in Indonesia, especially in the fast-growing information technology sector. Generation Y and Z employees have high expectations for workplace welfare, including employee benefits. This study aims to analyze the effect of employee benefits preferences, both direct financial compensation, indirect financial compensation, and non-financial compensation on the job retention of generation Y and Z employees at PT X. This research uses a descriptive quantitative approach with a survey method. The sample consisted of 88 respondents randomly selected from a total population of 727 employees. Data were collected through questionnaires and analyzed using validity and reliability tests, as well as regression analysis. The results showed that all types of compensation have a significant effect on job retention. Direct financial compensation exerts the greatest influence, followed by non-financial compensation. Employees who are satisfied with employee benefits tend to be more loyal and have a lower desire to change jobs. Employee benefits preference has a positive impact on the retention of generation Y and Z employees at PT X. To increase retention, companies need to pay attention and improve the quality of employee benefits offered. This research provides input for companies in designing more effective human resource management strategies.

Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Usaha Amplang MVM Kota Makassar Marco Po; Tongam Sirait
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6388

This study examines the effect of product quality and brand image on customer satisfaction at Amplang MVM, a traditional snack business in Makassar, Indonesia. Driven by increasing competition in the local snack industry, this research aims to provide insights into consumer behavior toward locally produced food products. Using a quantitative approach, data were collected from 100 respondents selected via Slovin’s formula, and analyzed using multiple linear regression. The findings reveal that both product quality and brand image have a significant and positive impact on customer satisfaction, with product quality contributing more dominantly. The coefficient of determination (R²) shows that these two variables explain 35.2% of the variation in satisfaction. The study emphasizes the importance of maintaining high product standards and strengthening brand perception to enhance consumer loyalty. These results offer practical implications for small businesses in the traditional food sector to develop sustainable strategies in a competitive market.

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